Valeria Gonzalez

Valeria Gonzalez Email and Phone Number

Trade Marketing Analyst at Studio F @ Grupo Rotoplas
new york, chiapas, mexico
Valeria Gonzalez's Location
Mexico, Mexico
About Valeria Gonzalez

I am a results-driven Marketing Analyst with a strong background in strategic planning, brand positioning, and trade marketing. With a keen eye for detail and a strategic mindset, I have consistently delivered impactful marketing campaigns and forged valuable partnerships to drive brand visibility and revenue growth.At Studio F, I successfully developed the annual strategic advertising plan, focusing on brand positioning in shopping malls and maximizing exposure across various media channels. By implementing effective communication materials for macro and seasonal campaigns, I reduced the pop material budget consumption by 50%. Additionally, I established strategic alliances with shopping malls, allowing the brand to participate in exclusive promotions and brand activation events, further enhancing brand recognition and customer engagement.During my time at Dawn Foods as a Trade Marketing Analyst, I demonstrated my expertise in planning and defining seasonal programs for various product portfolios. I meticulously analyzed marketing data to evaluate program effectiveness and supervised the correct implementation of point-of-sale materials. I also developed comprehensive training materials for staff at the point of sale, ensuring consistent brand exposure and customer experience.As a Regional Marketing Trainee at Johnson & Johnson, I was responsible for planning and executing content strategies for the launch of the DPS website, targeting health professionals in Latin America. I managed the regional translation budget and ensured the regulatory approval of promotional materials. Furthermore, I oversaw the administration of a platform that facilitated the distribution of promotional materials within the DPS network. Additionally, I developed effective marketing strategies on social media platforms to attract potential customers for new product launches in the region.With a strong track record in strategic planning, trade marketing, partnership development, and content creation, I bring a comprehensive skill set to drive successful marketing initiatives. I am eager to leverage my experience and contribute to the growth and success of any organizations I'm part of.Keywords: strategic planning, brand positioning, trade marketing, partnership development, campaign management, data analysis, budget management, content creation, project management, brand activation, social media marketing, market research, customer engagement.

Valeria Gonzalez's Current Company Details
Grupo Rotoplas

Grupo Rotoplas

View
Trade Marketing Analyst at Studio F
new york, chiapas, mexico
Website:
rotoplas.com
Employees:
364
Valeria Gonzalez Work Experience Details
  • Grupo Rotoplas
    Strategic Planning Coordinator
    Grupo Rotoplas Oct 2024 - Present
  • Grupo Rotoplas
    Purification Marketing Analyst
    Grupo Rotoplas Sep 2023 - Oct 2024
  • Studio F México
    Marketing Analyst
    Studio F México Mar 2023 - Aug 2023
    • Develop the annual strategic advertising plan, emphasizing brand positioning in shopping malls, targeted exposure in key locations nationwide, and a strong presence in digital and print media.• Successfully implemented communication materials for macro, image, and seasonal campaigns in 60+ Studio F stores and 6 Outlets, resulting in a 50% reduction in pop material budget consumption.• Establish strategic alliances with shopping malls, enabling participation in exclusive promotions and brand activation events, enhancing brand visibility and customer engagement.• Update the Studio F loyalty program with an emphasis on the Mexican consumer, resulting in a 20% increase in store visits during the first half of 2023.• Define effective commercial strategies aimed at increasing the average purchase ticket in physical stores, driving revenue growth and customer satisfaction.• Developed a comprehensive content grid for shopping mall accounts, strategically promoting new arrivals, campaigns, and promotions to drive customer engagement and sales.
  • Dawn Foods Global
    Trade Marketing Analyst
    Dawn Foods Global May 2022 - Mar 2023
    Mexico
    • Plan and define seasonal programs for each product portfolio, ensuring effective marketing strategies aligned with client objectives.• Supervise the correct implementation of pop material at the point of sale, ensuring consistent brand exposure and visual merchandising.• Create and develop comprehensive training materials, including videos, step-by-step guides, and implementation plans, to equip staff at the point of sale with the necessary knowledge and skills.
  • Johnson & Johnson
    Regional Marketing Trainee
    Johnson & Johnson Apr 2021 - May 2022
    Mexico
    • Develop content strategies for the launch of the DPS website, targeting health professionals in Latin America, resulting in increased engagement and brand awareness.• Maintained control over the regional translation budget, ensuring accurate and high-quality translations of promotional materials. Managed the editing process and obtained regulatory approvals for all marketing collateral.• Administer the distribution platform responsible for efficiently disseminating promotional materials within DPS, ensuring seamless execution and timely delivery.

Valeria Gonzalez Education Details

Frequently Asked Questions about Valeria Gonzalez

What company does Valeria Gonzalez work for?

Valeria Gonzalez works for Grupo Rotoplas

What is Valeria Gonzalez's role at the current company?

Valeria Gonzalez's current role is Trade Marketing Analyst at Studio F.

What schools did Valeria Gonzalez attend?

Valeria Gonzalez attended Tecnológico De Monterrey.

Who are Valeria Gonzalez's colleagues?

Valeria Gonzalez's colleagues are Acqualimp - Job Soar Soares, Xenia Ruiz, Lance Souvanna, Juan Carlos Vicente Lepe, Edenmar Mendez Ruiz, Alex Rodriguez, Oscar J Reyes Ruvalcaba.

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