Valeria Grossmann Werneck

Valeria Grossmann Werneck Email and Phone Number

Executive Director Gauss / Owner Nosearound @ Projeto Gauss
sao paulo, sao paulo, brazil
Valeria Grossmann Werneck's Location
São Paulo, São Paulo, Brazil, Brazil
Valeria Grossmann Werneck's Contact Details

Valeria Grossmann Werneck work email

Valeria Grossmann Werneck personal email

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About Valeria Grossmann Werneck

Expressive knowledge in toiletries, fragrance and perfumery industry including a solid international experience in the fragrance industry. CENTDEGRES - Business Development Centdegres Brasil, a global independent agency, of French origin, specialized in product and Retail design. Major local creations: Product and Graphic Design Eudora Perfumery: Impression, La Victorie, Eudora edp, Aurien, Lumis ; Siage Hair Care Line, Elysée edp O Boticario (3 prizes of best packaging - Abre 2016: Golden award; Embanews: Best luxury packaging and best marketing case through the packaging) ; L'Occiitane au Brésil: Abraço, Licuri, Olinda de Viver, Bacuri, Capim limão gengibre Retail Design - Dominique Maison de Beauté ( Bela Cintra & Cidade Jardim Shopping) ; L'Occitane au Brésil ( Shopping Iguatemi) NATURA - Innovation Marketing Director at Natura Cosmetics, the Brazilian leader company in perfumery, cosmetics and toiletries. Responsable for perfumery, baby products, Aquarela and Faces lines. Major accomplishments: relaunch of Faces line, Mamãe e Bebe line for French market, Naturé children line and implementation of "Natura olfactive Núcleo" cross category experts in fragrances and natural essencial oils ( perfumers, evaluators and scientistes).GIVAUDAN -Fine Fragrance European Sales and Development Director & International account manager for Loreal Fine Fragrance - Paris; Key global account manager - London; Latam Director fragrance development Center - São Paulo.NOSEAROUND: creation of BUZZAROUND Trends report, fragrance development, innovation projects for major UL brands as Vinólia, Rexona, Ala, Ala, Snuggle Mexico and Lux.UNILEVER: Management trainee and junior product managerSpecialties: Business management with focus in Fragrance and cosmetics (2 sides of industry). Innovation, brand identity, packaging design, perfume design, retail experience design, sensorial marketing.

Valeria Grossmann Werneck's Current Company Details
Projeto Gauss

Projeto Gauss

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Executive Director Gauss / Owner Nosearound
sao paulo, sao paulo, brazil
Website:
projetogauss.org
Employees:
10
Valeria Grossmann Werneck Work Experience Details
  • Nosearound Ltda
    Owner
    Nosearound Ltda Jan 2001 - Present
    São Paulo Area, Brazil
    - Nosearound territory covers marketing strategy, trends workshops, brand positioning, trends studies, analysis and assessments, but also explores unchartered areas where "smell" has not yet been recognized as an integral part of brand identity.
  • Projeto Gauss
    Executive Director
    Projeto Gauss Feb 2022 - Present
    São Paulo, São Paulo, Brazil
    Projeto Gauss is a Brazilian NGO that provide talented but socially vulnerable youth with access to quality education through scholarships, mentoring and multi-disciplinary support.
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  • Centdegres & Nosearound
    Business Development Management
    Centdegres & Nosearound 2011 - Present
    São Paulo Area, Brazil
    Marketing, Innovation and Sales . Extensive experience in perfumery, cosmetics and personal products, with wide view of end manufacturer and B to B as a result of 30 years working on both sides of the chain. Strong ability to interpret brand objectives and consumer trends into strategic plans to drive creative and innovation teams (perfumers, designers and architects) . Solid trans-national experience directing international teams of creation, innovation and development for Brazilian… Show more Marketing, Innovation and Sales . Extensive experience in perfumery, cosmetics and personal products, with wide view of end manufacturer and B to B as a result of 30 years working on both sides of the chain. Strong ability to interpret brand objectives and consumer trends into strategic plans to drive creative and innovation teams (perfumers, designers and architects) . Solid trans-national experience directing international teams of creation, innovation and development for Brazilian projects of brand design, architecture and perfumery. Relevant experience in mature markets such as France and England with good contacts at various levels.Strong negotiation skill and entrepreneurial spiritProjects direction offered: - Fragrance design & Product development- Brand identity design- Visual identity- Product design- Packaging development with suppliers- Retail concept and PDV strategy- Commercial architecture- Merchandising Show less
  • Centdegrés
    Managing Director
    Centdegrés Sep 2013 - Oct 2018
    São Paulo Area, Brazil
    Revealing, sublimating, creating the Brand style Centdegrés combines reflection, anticipation and action to think far, do well, that means thinking about the future of brands in the context of a connected ecosystem in constant movement. Making them unique, innovative, desirable and productive by imagining their styleCentdegres handles all the expertises linked to Design, from strategic issues to all creative expressions, either at Brand or category / product / retail levels… Show more Revealing, sublimating, creating the Brand style Centdegrés combines reflection, anticipation and action to think far, do well, that means thinking about the future of brands in the context of a connected ecosystem in constant movement. Making them unique, innovative, desirable and productive by imagining their styleCentdegres handles all the expertises linked to Design, from strategic issues to all creative expressions, either at Brand or category / product / retail levels. Show less
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  • Natura
    Business Unit And Olfactive Center Director
    Natura Sep 2006 - Sep 2008
    First year, marketing Director of perfumery business unit and after creation of olfactive center, composed by fragrance evaluation, perfumer, olfactive inteligence, purchasing of natural essencial oils and scientists especialized in development of natural essencial oils from biodiversity.
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  • Givaudan
    Regional Development Director
    Givaudan Oct 1998 - Apr 2001
    LATAM Regional Development Director including perfumers, evaluation, marketing, Market research, aplication and technology. Creation of LATAM creative center in São PAULO.
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  • Givaudan
    European Sales And Development Director For Fine Fragrances - Based In Paris
    Givaudan Jan 1995 - Oct 1998
    Responsable for the fine fragrance French business unit (sales and development) as well as international acount director for Loreal European Fine fragrance.
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  • Givaudan
    International Account Manager
    Givaudan 1993 - 1995
    Based in London, UK - Major clients: Sara Lee, Coty, Yardley and Unilever deodorants
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  • Givaudan Roure Brasil
    Creative Fragrance Manager And Regional Account Manager
    Givaudan Roure Brasil 1991 - 1993
    Creative Fragrance Manager for toiletries - in charge of evaluation, marketing and Market ResearchRegional account Manager for Unilever Personnal products - In charge of UL account in all LATAM countries
  • Roure Bertrand Dupond, France
    International Coordination Manager
    Roure Bertrand Dupond, France 1989 - 1991
    Based in Paris - Responsable for consolidation and divulgation of business with Int'l and coorporate accounts
  • Unilever
    Managemente Trainee
    Unilever 1987 - 1988
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  • Unilever
    Managemente Trainee
    Unilever 1987 - 1988
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Valeria Grossmann Werneck Skills

Product Development Fragrance Marketing Strategy Strategy Cosmetics Personal Care Market Planning Market Research Marketing Marketing Management Consumer Behaviour Business Strategy Brand Management Packaging Market Analysis Management Sales Retail Fmcg Advertising Strategic Planning Brand Development Luxury Goods Consumer Products Leadership Merchandising Customer Insight Digital Marketing Fashion Product Marketing Sales Operations Competitive Analysis New Business Development Fast Moving Consumer Goods Business Development

Valeria Grossmann Werneck Education Details

Frequently Asked Questions about Valeria Grossmann Werneck

What company does Valeria Grossmann Werneck work for?

Valeria Grossmann Werneck works for Projeto Gauss

What is Valeria Grossmann Werneck's role at the current company?

Valeria Grossmann Werneck's current role is Executive Director Gauss / Owner Nosearound.

What is Valeria Grossmann Werneck's email address?

Valeria Grossmann Werneck's email address is va****@****.com.br

What schools did Valeria Grossmann Werneck attend?

Valeria Grossmann Werneck attended Emeritus Institute Of Management (Mit, Columbia Business School And Tuck Executive Graduation), Mit Sloan School Of Management, Fgv - Fundação Getulio Vargas.

What skills is Valeria Grossmann Werneck known for?

Valeria Grossmann Werneck has skills like Product Development, Fragrance, Marketing Strategy, Strategy, Cosmetics, Personal Care, Market Planning, Market Research, Marketing, Marketing Management, Consumer Behaviour, Business Strategy.

Who are Valeria Grossmann Werneck's colleagues?

Valeria Grossmann Werneck's colleagues are Paulo Hime Funari, Beatriz Corrêa, Nicolas Rodrigues Cardoso, Beatriz Pompéia, Rosângela Aquino.

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