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Valeria Lay-Bernal is listed as Global Lifestyle Marketing Co-Op at New Balance | International Business Student at Northeastern University at New Balance, a company with 5108 employees, based in Boston, Massachusetts, United States. AeroLeads shows a matched LinkedIn profile for Valeria Lay-Bernal.
Valeria Lay-Bernal previously worked as Global Lifestyle Marketing Co-Op at New Balance and Intern at Art Business Consulting. Valeria Lay-Bernal holds Bachelor Of Business Administration - Bba, International Business, Minor In Art History And Visual Studies, Junior from Northeastern University.
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I am a versatile and creative third-year student at Northeastern University pursuing a B.S. in International Business with a concentration in Social Innovation and Entrepreneurship, and a minor in Art History. I am passionate about the intersection of marketing, art, and fashion at a global scale, particularly within the space of brand strategy & development. Thriving in collaborative, multicultural environments, I am able to leverage creativity and innovation to enhance the success of luxury brand narratives.
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Greater Boston
Served as key point of contact for Made in USA, Entertainment, and Collaborations marketing teams, as well as cross-functional departments (PR, social, product, retail) Managed seeding for all Energy, Made in USA, and collaborations & activations (Ganni, Aime Leon Dore, Stone Island, Junya Wantanabe, etc. ) while researching and integrating global.
Boston, Massachusetts, United States
Created monthly editorial calendar for Instagram and weekly newsletters, fostering higher engagement and member return rates among 200+ active members.Led creative direction for the annual fashion show photoshoot and formulated the corresponding Instagram strategy. Mentored social media manager and graphic designer, providing constructive feedback and.
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Samantha Amos
Colleague at New Balance
Pittsburgh, Pennsylvania, United States, United States
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ZK
Zeth Kalb
Colleague at New Balance
Australia, Australia
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BM
Bob Marry
Colleague at New Balance
Skowhegan, Maine, United States, United States
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LC
Lucas Claramunt
Colleague at New Balance
Marseille, Provence-Alpes-Côte d'Azur, France, France
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SP
Samson Poon
Colleague at New Balance
Hong Kong SAR, Hong Kong
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SW
Sian White
Colleague at New Balance
Kew, Victoria, Australia, Australia
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JG
Jose Gutierrez
Colleague at New Balance
Nashville, Tennessee, United States, United States
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RR
Raja Ram
Colleague at New Balance
Chennai, Tamil Nadu, India, India
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RR
Raman Raman
Colleague at New Balance
Bihar, India, India
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SW
Stewart Weepers
Colleague at New Balance
White Rock, British Columbia, Canada, Canada
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Activities and Societies: Northeastern Fashion Society, , Women's Interdisciplinary Society of Entrepreneurship
Completed the International Summer University Programme focusing my studies in the field of Consumer Behavior.
Activities and Societies: Fashion Club, Student Leadership, National Honor Society, Model United Nations, French Club
Obtained a B-2 certificate in French through participation in intensive French-language courses in grammar, media & communications, and.
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Valeria Lay-Bernal works for New Balance.
Valeria Lay-Bernal is listed as Global Lifestyle Marketing Co-Op at New Balance | International Business Student at Northeastern University at New Balance.
Valeria Lay-Bernal is based in Boston, Massachusetts, United States while working with New Balance.
Valeria Lay-Bernal has worked for New Balance, Art Business Consulting, and The Fashion Society.
Valeria Lay-Bernal's colleagues at New Balance include Samantha Amos, Zeth Kalb, Bob Marry, Lucas Claramunt, and Samson Poon.
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Valeria Lay-Bernal holds Bachelor Of Business Administration - Bba, International Business, Minor In Art History And Visual Studies, Junior from Northeastern University.
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