Valeria Lay-Bernal
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Valeria Lay-Bernal Email & Phone Number

Global Lifestyle Marketing Co-Op at New Balance | International Business Student at Northeastern University at New Balance
Location: Boston, Massachusetts, United States 3 work roles 4 schools
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✓ Verified Jul 2026 3 data sources Profile completeness 86%

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Current company
New Balance
Role
Global Lifestyle Marketing Co-Op at New Balance | International Business Student at Northeastern University
Location
Boston, Massachusetts, United States
Company size
5108 employees

Who is Valeria Lay-Bernal? Overview

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Quick answer

Valeria Lay-Bernal is listed as Global Lifestyle Marketing Co-Op at New Balance | International Business Student at Northeastern University at New Balance, a with 5108 employees, based in Boston, Massachusetts, United States. AeroLeads shows a matched LinkedIn profile for Valeria Lay-Bernal.

Valeria Lay-Bernal previously worked as Global Lifestyle Marketing Co-Op at New Balance and Intern at Art Business Consulting. Valeria Lay-Bernal holds Bachelor Of Business Administration - Bba, International Business, Minor In Art History And Visual Studies, Junior from Northeastern University.

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New Balance

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Profile bio

About Valeria Lay-Bernal

I am a versatile and creative third-year student at Northeastern University pursuing a B.S. in International Business with a concentration in Social Innovation and Entrepreneurship, and a minor in Art History. I am passionate about the intersection of marketing, art, and fashion at a global scale, particularly within the space of brand strategy & development. Thriving in collaborative, multicultural environments, I am able to leverage creativity and innovation to enhance the success of luxury brand narratives.

Current workplace

Valeria Lay-Bernal's current company

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New Balance
New Balance
Global Lifestyle Marketing Co-Op at New Balance | International Business Student at Northeastern University
brighton, massachusetts, united states
Website
newbalance.com
Employees
5108
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3 roles

Valeria Lay-Bernal work experience

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Global Lifestyle Marketing Co-Op

Current
New Balance

Greater Boston

Served as key point of contact for Made in USA, Entertainment, and Collaborations marketing teams, as well as cross-functional departments (PR, social, product, retail) Managed seeding for all Energy, Made in USA, and collaborations & activations (Ganni, Aime Leon Dore, Stone Island, Junya Wantanabe, etc. ) while researching and integrating global tastemakers in gifting opportunities Maintained closet inventory & organization, assisting with pulls for global photoshoots, monitoring sample traffic Projects: Made in USA Wholesale Analysis, Global Female Ambassador Research, Seeding Strategy Revamp; “This Week in Culture”- weekly internal newsletter

Jul 2024 - Present

Marketing Director

The Fashion Society

Boston, Massachusetts, United States

Created monthly editorial calendar for Instagram and weekly newsletters, fostering higher engagement and member return rates among 200+ active members.Led creative direction for the annual fashion show photoshoot and formulated the corresponding Instagram strategy. Mentored social media manager and graphic designer, providing constructive feedback and guidance in executing aesthetic vision for the club.

Jan 2023 - May 2023
Team & coworkers

Colleagues at New Balance

Other employees you can reach at newbalance.com. View company contacts for 5108 employees →

TT Tiffany Thorngren Tiffany Thorngren Colleague at New BalanceLos Angeles Metropolitan Area, United States View → CM Cecilee Marroquin Cecilee Marroquin Colleague at New BalanceSan Antonio, Texas, United States View → RS Rick Schiffman Rick Schiffman Colleague at New BalanceLawrence, Massachusetts, United States View → JS Jami Sami Jami Sami Colleague at New BalanceGreater London, England, United Kingdom View → 周 周晚晴 周晚晴 Colleague at New BalanceSingapore View → TP Tiago Pettinato Tiago Pettinato Colleague at New BalanceSão Paulo, Brazil View → VD Vinicius Dos Santos Oliveira Vinicius Dos Santos Oliveira Colleague at New BalanceGoiânia, Goiás, Brazil View → MI Maryam Iftikhar Maryam Iftikhar Colleague at New BalanceHafizabad District, Punjab, Pakistan View → RR Rajesh Roy Rajesh Roy Colleague at New BalanceBhubaneshwar, Odisha, India View → VH Valerie Hoermann Valerie Hoermann Colleague at New BalanceMissouri, United States View →
4 education records

Valeria Lay-Bernal education

Bachelor Of Business Administration - Bba, International Business, Minor In Art History And Visual Studies, Junior

Northeastern University

Activities and Societies: Northeastern Fashion Society, , Women's Interdisciplinary Society of Entrepreneurship

International Business

Copenhagen Business School

Completed the International Summer University Programme focusing my studies in the field of Consumer Behavior.

French Studies

Ef International Language Campuses

Obtained a B-2 certificate in French through participation in intensive French-language courses in grammar, media & communications.

FAQ

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What company does Valeria Lay-Bernal work for?

Valeria Lay-Bernal works for New Balance.

What is Valeria Lay-Bernal's role at New Balance?

Valeria Lay-Bernal is listed as Global Lifestyle Marketing Co-Op at New Balance | International Business Student at Northeastern University at New Balance.

Where is Valeria Lay-Bernal based?

Valeria Lay-Bernal is based in Boston, Massachusetts, United States while working with New Balance.

What companies has Valeria Lay-Bernal worked for?

Valeria Lay-Bernal has worked for New Balance, Art Business Consulting, and The Fashion Society.

Who are Valeria Lay-Bernal's colleagues at New Balance?

Valeria Lay-Bernal's colleagues at New Balance include Tiffany Thorngren, Cecilee Marroquin, Rick Schiffman, Jami Sami, and 周晚晴.

How can I contact Valeria Lay-Bernal?

You can use AeroLeads to view verified contact signals for Valeria Lay-Bernal at New Balance, including work email, phone, and LinkedIn data when available.

What schools did Valeria Lay-Bernal attend?

Valeria Lay-Bernal holds Bachelor Of Business Administration - Bba, International Business, Minor In Art History And Visual Studies, Junior from Northeastern University.

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