Novel Collection specializes in Natural Fancy Color Diamonds.

www.valerialeonova.com- Producing photoshoots and creating unique content for jewelry brands- Working with auctioning houses. Osenat gave a private preview and made an IGTV featuring Valeria's favorite bids for their upcoming auction- Attending jewelry events. Italian Vogue curated a show "The Protagonist" in New York on responsible sourcing and sustainability, where Valeria got captured by BFA photographer wearing her client's jewelry- Presenting new collections on behalf of her clients to press at showrooms or via zoom meetings- Collaborating on developing IG filters for her clients featuring jewelry pieces from their collections- Interviewing jewelry designers live on IG- Bringing new leads and driving more sales through Valeria's IG account by creating unique content and using particular targeting- Providing private jewelry shopping experience, suggesting bespoke jewelry ideas, and advising on engagement rings

STRATEGIC & CREATIVE DEVELOPMENT:- Research and analyze brand strategies and creative vision for clients including, Winky Lux, Eleven Six, William and Henri, Sarah Flint, and COCOS Moscow to increase social media presence and awareness. - Write industry trend updates, brand stories, and proposals to inform creative teams of digital content goals.- Compile reports documenting luxury fashion markets and competitor news to develop new strategies.- Brainstorm creative ideas with creative directors, art curators, and designers to cross industries and define public image, including Leo Kuelbs Collection and R/S Visual Thing (Radka Salcmannova).PROJECT MANAGEMENT & FINANCE MANAGEMENT:- Oversee and monitor social media account content to grow brand followings across managed portfolio by up to 5X in six months.- Coordinate with production teams, publishing houses, stylists, photographers, designers, showrooms, and public relations offices for editorials published in Vogue Magazine, Interview Magazine, V Magazine, and New York Post.- Project manage casting, styling, and location scouting for photo shoots, digital art video production, and public art displays with creative teams to meet deadlines for fashion week, art shows, and publications.- Integrate cost-efficient digital tools to streamline content posting and metrics reporting to target relevant demographics.STAKEHOLDER MANAGEMENT (Clients & Teams):- Update clients with regular progress and attend client events to maintain loyal client relationships.- Connect brands with influencers, models, and artists, who embody brand values and enhance production.- Maximize content and production budgets up to $200,000 annualized by analyzing costs and compiling expense reports.

DEVELOP, MAINTAIN, AND MANAGE SOCIAL MEDIA ACCOUNTS:- Develop the strategy for B2B or B2C companies.- Connect influencers with brands to make lifestyle projects to target online audience. - Create and curate photo and video content to successfully increase viewer traffic.

WORK ON EDITORIALS, LOOK BOOKS, E-COMMERCE SHOOTS, AND COMMERCIALS: - Coordinate with production teams, publishing houses, designers, showrooms, and public relation offices to ensure efficient delivery and return of all looks, including for high-end editorials published in Vogue Magazine, Interview Magazine, and V Magazine. - Manage budgets by monitoring and controlling spending on catering and travel. - Supervise interns and control the process from steaming and prepping all looks, to fitting talents on set, to maintaining the order of all list items, and to ensuring that the product has been shot. - Compile expense reports by assembling information collected from receipts, fees, etc.ORGANIZE PHOTO SHOOTS FROM START TO FINISH: - Design mood boards for all team members to provide vision and art direction. - Select and request items from designers and showrooms. - Collaborate with photographers to create stories, cast models, scout locations, and select final images.

- Work with international fashion and beauty brands, including Burberry, DKNY, Tommy Hilfiger, Kate Spade, Anthropologie, L’Oreal, Avon, and Shu Uemura.- Appeared on "Project Runway" season 7 and "Models of the Runway" season 2.- Featured in multiple fashion magazines, including "Tatler", "Lucky" and "Cosmopolitan".- Establish loyal relationships with industry professionals, including designers and creative directors.- Meet demanding travel and scheduling requirements to ensure smooth and successful campaigns.