Valeria Luque Email & Phone Number

Mexico City, Mexico

Ciudad De Guatemala

Lead strategic planning in communication, business, research, and user experience for Nestlé, Claro Communications, Shell, Bayer and Banrural Bank.

Colombia

Lead strategic planning in communication, business, research and user experience for the accounts of Mars at the regional level, Decameron at the regional level, Abbott, Shell, Alsea, Grupo Colsubsidio, AB-INBEV with Águila beer, Pony Malta, and Bavaria corporate.

México

Lead strategic planning in communication and business for Bodega Aurrera, Walmart Group, Ricolino. Creation of customer experience journeys for the agency’s brands. Lead opportunity workshops for brands in business, communication, research and innovation, based on design thinking methodologies.

Bogotá, Distrito Capital, Colombia

Lead the strategic team in Colombia, consisting of various strategic studies and specialties such as brand planning, performance, social media, consulting, and CX (customer experience). Additionally, the role involves the challenge of better integrating the entire agency by creating agile work processes, unifying all areas to achieve excellence in every deliverable for clients.

Guide strategic planning in communication and business for the following brands: Pepsico Foods with Papas Margarita, Detodito, Natuchips, Doritos, Cheetos, and Choclitos at both the Colombian and regional levels. Grupo Heineken with Panama Light Beer. Grupo Tecnoquímicas with institutional brand, vitamins, and analgesics. Lead brand-building workshops, digital plans, and marketing plans.

Colombia

Lead strategic planning for: Redd’s, Pilsen, Cola & Pola, Bavaria Corporate, Corona, Pilsen Trujillo, San Juan, Arequipeña, Michelob Ultra, and Cervecería Nacional Corporate.Lead the development of consumer and brand portraits and the creation of agile methodologies to define consumer profiles and business opportunities for the brands.Liderar la construcción de consumer & Brand portrait y construcción de metodologías ágiles para definir perfiles de consumidor y oportunidades de negocio para las marcas.

Bogotá D.C., Colombia

Lead strategic planning and innovation opportunities for Jumbo, Cencosud.

Lead strategic planning for tenders at the Colombian and regional levels, winning the following accounts: Tigo Paraguay, Tigo Bolivia, achieving regional unification of Tigo, Wingo airline, Redbull digital media, Grupo Éxito with chain stores and private brands at the digital level, Nutella Mexico in collaboration with Anonymous agency.Guide strategic planning in the digital realm, including consumer profile creation and digital media plans for Terpel Celerity, British Council, Abbott, Palace Resorts, and Wingo.

Direct digital campaigns through: strategic planning, defining and coordinating campaigns, capturing and interpreting DATA at a global, regional, and local level, consumer groups, and digital trends, developing measurement and analysis of metrics to establish the effectiveness of tactics and plans that contribute to business objectives.Understanding digital profiles and user behavior to design the growth process for digital fronts.

Mastering Customer Experience

Master En Innovación Social

Diplomado En Planeación Estratégica, Planeación Estratégica

Publicista, Publicidad