Valeria Lytton Email & Phone Number

Miami, Florida, Us

Coral Gables, Florida, Us

Responsible for the development of all aspects of Pure Earth Juice brand management, including brand positioning & messaging, development and execution of strategic channel plans, business performance management, product extension development & market research, and go-to-market strategies.

➢ Identify, develop & translate the company’s unique selling propositions and differentiators into campaigns, value-added services and distribution channels within the company’s definedselling territories of the Caribbean, Central & South America, and Asia.➢ Plan development of marketing efforts for company brand portfolio of over 70 brands ensuring successful positioning and establishment of brand equity through direct development with brand suppliers.➢ Track consumer and market insights through review of metrics such as sales volume, marketshare, profit projections, pricing and distribution and analysis of sales data.➢ Develop, implement and spearhead the company comprehensive internal and external annual marketing plan including international trade shows and buyer missions calendar, customer educational trainings and promotional calendar.➢ Define long-term organizational strategic goals, build key customer relationships through category management focus, and work in close partnership with the internal sales team toincrease sales opportunities and maximize revenue for the organization.

➢ Directed development of business-to-consumer and business-to-business marketing programs that drove incremental annual sales for high-quality manufacturer & distributor of par-baked and frozen European-style breads and pastries, servicing large retail chains and foodservice distributors throughout North & Central America and the Caribbean. ➢ Acted as main support for Director of Business Development & National Account Executive team in opening of key accounts such as Walmart USA, Walmart Mexico, Winn Dixie, Racetrac Petroleum C Stores.➢ Developed and fostered relationships with key distributor clients such as GFS, Sysco, US Foods and their sales associates promoting the growth of Pagnifique product sales.➢ Ensured strategic marketing plans completed in a timely and accurate basis, including: Brand reviews/analyses, budget plans, monitoring P&L, promotional plans, product packaging and formulation, competitive analyses, and accurate forecasting for new products.➢ Led Customer Service team of 7 in ensuring customer satisfaction and established sales account growth through customer retention training, promo creation and implementation of quality assurance programs. ➢ Managed relationships with agencies to ensure a unified Brand image and message throughout advertising, interactive, direct marketing, packaging and promotional efforts. ➢ Coordinated and managed company tradeshows and event calendar including preparation and management of budgets, negotiation of vendor contracts, management of logistics, creation of promotional materials for distribution, brand presentation visual design and staff sales training➢ Responsible for the company purchasing and inventory of equipment for Customer Equipment Loan Program & closing of Customer Contracts

Miami, Fl, Us

➢ Responsible for the planning, staffing, budgeting, creation and administration of policies and procedures and overall direction of established brand design firm➢ Developed weekly, monthly & yearly financial reports for Partners: budget, forecasting, trending, performance analysis, cash flow, general ledger and expense reports➢ Spearheaded new business development including the preparation, negotiation and closing of client contracts as well as secured contract legal terms and releases ➢ Responsible for the collection and researching of client target market/audience information, analyzing media vehicles and statistics, recommendation of media, preparation and maintenance of media plan➢ Initiate vendor relationships, including media relations, and head all contract negotiations➢ Worked closely with cross-functional team of designers, production department, and vendors to ensure that marketing collateral met brand standards, market needs and quality standards within time and budget ➢ Trained and supervised account management team to meet customer’s expectations as set forth by company guidelines ➢ Formulated pricing strategies that met customer’s price demands and needs while maximizing company’s profits. Industries services included non-profit organizations, real estate developments, art/performance organizations, hospitality and city tourism ➢ Performed a full range of accounting responsibilities including Expense Analysis, Benefits Administration, Accounts Receivable collections, Accounts Payable administration, and Purchasing Management

Certification, Modern Marketing Process: Content Strategies And Execution Applying Optimization And Ai Applications

Certification Of Completion, Product Strategy

Ba, Business Administration & Management Special Focus In Marketing & International Business