Valeria Marrone Email & Phone Number

Panamá, Panama

• Selection of the appropriate regional assortment for ready-to-wear, watches, eyewear, belts, and fragrances categories for 12 Michael Kors and Jimmy Choo boutiques in Latin America and the Caribbean• Monitor and maintain optimal budget and inventory plans by executing sales, promotions, and customer analysis• Conduct seasonal product knowledge presentations for over 60 in-store personnel to guarantee great sell-through and high demand for MK and Jimmy Choo product• Daily communication and coordination with vendors, store managers, warehouse, and company management to ensure proper delivery of merchandise

Panama

• Led all marketing and PR efforts for titles such as Lightyear, The Little Mermaid, The Banshees of Inisherin, and the Academy Award® and Golden Globe® winning film, Black Panther: Wakanda Forever, one of 2022's highest grossing films• Maximized and supervised an annual budget up to $2M for marketing campaigns in 19 territories in the Central America and Caribbean region• Scheduled and organized interviews between regional journalists and company talent for all theatrical releases, including Marvel Studios, 20th Century Studios, Pixar Animation Studios, Lucasfilm, Walt Disney Animation Studios, and Searchlight Pictures• Coordinated the implementation of in-theater, digital, and OOH materials in the region• Prepared marketing reports by collecting regional marketing campaign data and presented it to the regional office• Assisted in every Publicity opportunity for blockbuster titles such as Avatar: The Way of Water, Lightyear, Titanic, Elemental, Indiana Jones and the Dial of Destiny, and The Little Mermaid

Panama

• Coordinated and assisted in campaign, client, and e-commerce photoshoots and social media campaigns• Pulled looks for influencer/VIP fittings • Proposed new brand ambassadors committed to the brand's values and long term goals• Managed and edited all press releases in 8 countries• Daily tracking of the PR and marketing budgets

Panama

• Generate and update wholesale, retail, and travel retail seasonal items and orders for over 25 clients and upload them to SAP, Retail Pro, and Intelisis softwares for data structuring• Maintain optimal inventory levels in 8 retail stores by assessing promotions, conducting customer research, and analyzing sales data• Design fashion boards per season for each client• Compare monthly shipments with orders and invoices for deliveries and pickups coordination for all clients• Consolidate weekly sales and inventory reports for multiple Latin American countries and communicate them to the New York headquarters for further evaluation

Master Of Science - Ms, International Marketing And Brand Management

Specialization in International Consumer Trends, Brands, and Innovation

Bachelor Of Science - Bs, Marketing And Management

Activities and Societies: Sports Analytics Club, American Marketing Association, Women in Business, Panamanian Student Association.