Valeria Melo Email & Phone Number

Santiago, CL

Santiago Metropolitan Region, Chile

Santiago Metropolitan Region, Chile

Santiago, Santiago Metropolitan, Chile

Santiago Metropolitan, Chile

Santiago Province, Chile

Using insights based on data from dunnhumby clients, I own and develop the client relationship: developing, delivering and managing the client work plan in order to deliver recognizable value and client satisfaction, achieving our revenue goals for those clients.

• GLG (Gerson Lehrman Group, Inc.) is building the world’s largest membership for professional learning and expertise, so clients in every sector can interact with experts to gain insight.As a GLG council member I.
• Business and Marketing Strategies
• Market knowledge in the beverage industry in LATAM.

Santiago Province, Chile

Marketing and strategy consulting services, in projects related to: brand positioning, market analysis for new brands, marketing plans, business plans, construction of company strategic vision, among others.

Caracas, Venezuela

• Generation of marketing and intelligence research strategies for the main three alcoholic and non-alcoholic beverage business units: beer, malt and wine.
• Leadership alongside with the financial Planning department for coordination of strategic actions: Business Plans, Operational Plans, price/volume strategies, among others.
• Lead a team of 5 professionals with strategic and analytic background.
• Benchmarking analysis considering international markets.

Caracas Area, Venezuela

• Responsible of the growth and consolidation of the leading beer brand in Venezuela,through a repositioning of the brand, renewing brand identity, increasing the number of marketing actions and an emblem aligned with.
• Responsible of launching the Polar Light brand in the most relevant social networks.
• Lead a matrix team of 4 in the areas of branding, BTL and communications.

Caracas Area, Venezuela

• Responsible of the diversification of the company’s beer portfolio through the growing of the Polar Pilsen brand and the management of the first non-alcoholic beer brand in the country.
• Responsible to improve the brand behavior in the digital platform, launching of Polar Pilsen in Facebook.
• Lead a matrix team of 5 in the areas of branding, BTL and communications.

Caracas Area, Venezuela

• Responsible of launching the first non-alcoholic beer brand in the country.
• Defined the brand communication strategy called "Designated Driver" for consumers and "Responsible ally" for sales force and customers, increasing by 10 points the image of Cervecería Polar as a company that cares.
• Coordination and strategic feasibility analysis for new business development opportunities in the alcoholic beverage market in Venezuela.
• Research the international market of alcoholic beverages and non-alcoholic beer for benchmarking and to evaluate potential new products.

Caracas Area, Venezuela

• Strategic data and information analysis related to the company, consumer, competitors and markets in order to generate action plans in short, medium and long term.
• Design and construction of strategic KPI's tracking reports for the Business units: beer and wines.
• Coordination and support in highly strategic business presentations to be discussed at the board committees.

Caracas Area, Venezuela

• Support in design and implementation on the optimization project of the sales force management for a year, on the basis of: planning, coaching, administrative activities, execution and follow-up.
• Develop a methodology, guidelines, and implementation for a recurrent measurement of POS execution of merchandising.

Caracas, Venezuela

Puerto La Cruz, Venezuela

Caracas, Venezuela

Master Of Science (Msc), Mechanical Engineering, 4.9/5.0

Minor: Production Technology

Management Training Program

Coach And Facilitator Certification

XX Promotion

Bachelor Of Engineering (Beng), Mechanical Engineering

GPA: 4.6 out of 5 Distinction: Academic rank position Nr. 1