The mandate is to increase the admissions for their photography diploma and certificate courses.Develop and implement a strategic marketing plan to achieve set objectives. This includes digital marketing, branding and communication strategies.Budget and execute social media marketing plans.Liaise with international universities for strategic academic collaboration Develop and implement SOP’s to augment the growth in student strength.Accomplishment: Achieved growth in admissions since joining the school by implementing professionally managed social media marketing, lead generation and counselling process.MOU signed with a reputed Canadian University for academic collaboration (2020-21)Write strategic blog posts and content writing for the website and social media.

• Drive and manage marketing (ATL & BTL) and communications functions across 20 centers in India, with the help of 3 member team and an advertising agency.• Responsible to formulate annual marketing plan, allocate budgets and ensure ROI on its utilization.• Drive digital marketing campaign to achieve the set objectives.• Training and Development programs for Reliance AIMS franchise partners in the area of effective counseling (sales) skills, orientation, new product launch and other emergent requirements of system and processes.• Implement and monitor best business practices amongst franchise partners.Selected Accomplishments:• Optimized online media and print media spend thereby ensuring optimum ROI through innovative and tactical strategies. • 150% more leads was generated during the AY 2014-15 over the previous year. The effect cost per lead was reduced by 50%. This was achieved by running the entire online campaign in-house, unlike earlier use of external agency.