TICHE srl, from the name of the Greek godness Τύχη, is since 2013 a consulting boutique helping companies and professionals to do business online, exploring a new world of opportunities.We have worked so far with 130+ clients, operating in different industries: ecommerce marketplaces, mobile apps, tv, fashion, luxury, design, photography, manufacturing, logistics, professional services, consulting, associations, public figures, local shops, dentistry, healthcare, wellness, sports… Show more TICHE srl, from the name of the Greek godness Τύχη, is since 2013 a consulting boutique helping companies and professionals to do business online, exploring a new world of opportunities.We have worked so far with 130+ clients, operating in different industries: ecommerce marketplaces, mobile apps, tv, fashion, luxury, design, photography, manufacturing, logistics, professional services, consulting, associations, public figures, local shops, dentistry, healthcare, wellness, sports, schools, food & wine, bedding, ...Marketing projects, managed by my Team and I, can involve a range of activities, in particular:- web design- strategy, online business planning- online advertising: SMA, SEA, SEM, SEO, local SEO- mobile advertising- social media management- email & SMS marketing- content management, blogging, multilingual copywriting and translations- PR, media relations- events planning and promotion- social selling, employer branding- ecommerce marketplaces management (e.g. Amazon Store). Show less

Vale Service is a web consulting firm headquartered in Verona, Italy.My role involved helping clients to sell more, reach their goals and communicate better online, mainly through: - strategy and management consulting- market analysis- web marketing plans creation- staff training- social media management- web advertising (SMA, SEA, email marketing)- KPIs analysis- copywriting.Clients were operating in following industries: industrial groups… Show more Vale Service is a web consulting firm headquartered in Verona, Italy.My role involved helping clients to sell more, reach their goals and communicate better online, mainly through: - strategy and management consulting- market analysis- web marketing plans creation- staff training- social media management- web advertising (SMA, SEA, email marketing)- KPIs analysis- copywriting.Clients were operating in following industries: industrial groups, web publishing, automotive, pharma, logistics, professional training and services, insurance, coworking spaces. Show less

Joined the company as second employee hired in Italy for iStockphoto (more recently renamed iStock), world's first microstock platform, owned by Getty Images, leading provider of digital content (creative and editorial imagery, footage and music). Working in the Getty Images Milan office, my focus was boosting Italian and, since October 2011, Spanish markets through online and offline marketing activities, in particular:- display and print advertising campaigns (B2B);-… Show more Joined the company as second employee hired in Italy for iStockphoto (more recently renamed iStock), world's first microstock platform, owned by Getty Images, leading provider of digital content (creative and editorial imagery, footage and music). Working in the Getty Images Milan office, my focus was boosting Italian and, since October 2011, Spanish markets through online and offline marketing activities, in particular:- display and print advertising campaigns (B2B);- content and community management, SMM, SMA;- events (iStockalypse, workshops) and trade shows (e.g. IAB Forum, Viscom, AIAP Design Per, WebFest, World Communication Forum, Digital Experience Festival, Internet Days, Photoshow);- PR, blogseeding, local partnerships (e.g. with Associations - AIAP, TAU Visual).Since March 2012, on top of all marketing activities dedicated to iStockphoto, I was in charge of SMM for Getty Images Italy. I also coordinated display advertising and SMA campaigns for the other Getty Images brands in Italy (Getty Images and Thinkstock).From October 2011 till January 2012 I was also in charge of account and sales management for iStockphoto in Italy.As a Marketing Specialist I was also representing the company at events, in particular I took part as Speaker to LSDC - La Settimana Della Comunicazione and Digital Experience Festival 2013. Show less

Working in the Italian branch of bonprix (multichannel fashion company owned by the OTTO Group), I was responsible for various marketing projects for the Swiss and Austrian markets:- ecommerce project management: development of the bonprix.ch (in German, French and Italian) and bonprix.at web shops and of countries specific lead generation and email marketing campaigns, working closely in contact with the Internet team located at the headquarters of bonprix in Hamburg; content… Show more Working in the Italian branch of bonprix (multichannel fashion company owned by the OTTO Group), I was responsible for various marketing projects for the Swiss and Austrian markets:- ecommerce project management: development of the bonprix.ch (in German, French and Italian) and bonprix.at web shops and of countries specific lead generation and email marketing campaigns, working closely in contact with the Internet team located at the headquarters of bonprix in Hamburg; content management; support for the development also of the Italian ecommerce platform bonprix.it;- SMM (Social Media Management) for Switzerland and Austria;- offline marketing: media campaigns, PR, sponsorization of events and TV programs (X Factor, Miss Earth);- offline acquisition / direct marketing / lead generation: in charge of the direct marketing activities and of the address-management (marketing process typical of mail order companies), dealing with Swiss and Austrian direct marketing agencies, mail order companies and address-broking agencies; measurement of the performance of the campaigns;- advertising sales: rent of lists of addresses and sale of the spaces in bonprix parcels to Swiss and Austrian direct marketing agencies and mail order companies. Show less

Experteer (Holtzbrinck group) is the leading pan-European recruiting network for senior managers and executives. Launched in 2006, it has been one of the EU Top 10 fastest growing Internet companies. In charge, for experteer.it, of branding activities, online advertising campaigns, online partnerships, SEM (obtaining the Google Advertising Professional certificate in July 2009), SEO, SMA, KPIs analysis; redaction of all newsletters and marketing materials (B2C and B2B).

During my first six months within the company, as the only Italian in the team, I took care of all the activities that lead to the launch of the Italian website experteer.it : - market sizing – top down research, competitive analysis, GTM strategy and execution; - branding & value propositions, localization/translation of the website in Italian;- set up of the database of Italian jobs targeting the top 10% of professionals and executives, - research and acquisition of… Show more During my first six months within the company, as the only Italian in the team, I took care of all the activities that lead to the launch of the Italian website experteer.it : - market sizing – top down research, competitive analysis, GTM strategy and execution; - branding & value propositions, localization/translation of the website in Italian;- set up of the database of Italian jobs targeting the top 10% of professionals and executives, - research and acquisition of Italian headhunters – sales and account management; - SEM, SEO, display advertising: I managed the experteer.com campaigns targeting Italy. Show less

Audit - GFSI (Global Financial Services Industry).

Internship. In charge of advertising and direct marketing activities for the Alpitour, Francorosso, Viaggidea, Karambola, Volando, Villaggi Bravo, Welcome Travel, AW Hotels and Resorts and Neos brands.

Internship as Account Junior on L'Oréal client - L'Oréal Paris Elvive and Hair color brands: in charge of strategic analysis, monitoring the competitors, meetings with the client, management of projects, events and materials required by the client.