Valerie Perry Email and Phone Number

I’m a senior marketing and communications strategist who translates products and ideas into impactful client experiences that compellingly communicate the brand and drive growth. I have over twenty years of experience in financial services, and my marketing POV is industry-agnostic: meet consumers where they are, don’t just tell them where you think they need to be. Highly analytical, I believe in research and being data-driven, with a generous helping of common-goal-big-picture thinking. My product and product marketing decisions have been informed with primary qualitative and quantitative research, financial and business analytics, and competitive landscape investigation. I’ve brought new financial products to market that allowed servicing of a brand new market segment, as well as sunsetted costly products without any negative customer feedback. I have led cross-functional teams to implement changes that improve both the customers’ experience and the company’s competitive advantage, while mitigating financial and reputation risk. I am a brand loyalist. Five things:I assume every job is fast-paced with multiple priorities and deadlines.I love the challenge of leading and leveraging cross functional teams.I’m adept at communicating with all levels from the frontline to the Board room.I look for patterns, the why behind the why, the problem and two-to-three matching solutionsI'm naturally curious, I love learning.