Provides strategic leadership, marketing and training, data driven insights, and brand strategy for non-profit and for-profit clients in education, healthcare, cultural institutions, community-based organizations, financial services and digital marketing industries.

Provides leadership and direction for the company's Digital Communications and Enablement Team. Collaborates with global teams across multiple businesses, functions, and external partners to develop campaign strategies that support the company's goals and objectives. Oversight of 8 websites, email marketing and automation, marketing and communications dashboards, and advises on digital marketing campaigns for 7 brands and products.

Responsible for strategizing, evangelizing and spearheading ISACA’s global strategic brand building initiatives across all marketing and communications channels. At the center of defining and elevating brand positioning and essence, leading campaigns in collaboration with internal partners and stakeholders, creating brand measurement frameworks, and ensuring every touch point is a brand-building opportunity. Management and mentorship of direct reports and team members. Leads cross-functional teams for all brand campaigns and Digital Trust learnings, products, and branded conferences. Strategy, creation, and oversight of behavioral email streams across company verticals.

Responsible for strategy and management of the firm's digital presence and online strategies. Areas of oversight include: performance marketing, marketing technology, digital advertising, analytics, insights and brand marketing.

Oversight of all integrated digital marketing campaigns, advertising, multiple website properties, social media channels, and email marketing. Led website redesign for TBG.com and the creation of FoxpointeSolutions.com. Led Salesforce and Pardot email integration project and the development of firm's internal marketing dashboards.

Formerly known as Seagate Alliance LLC., RRHA Joint Ventures Corporation, Rochester Regional Healthcare Association and Rochester Regional Healthcare AdvocatesCreated department, infrastructure, and strategies for all marketing and communications activities. Led company rebrand, website redesign, and implementation of email marketing and marketing automation software. Established new, strong corporate identity, brand positioning, mission, values, and related messaging. Created and established processes, internal and external marketing channels, communications, and public relations strategies. Member of the organization’s Senior Leadership Team.

Works on the development and continual improvement of the University of Rochester’s overall strategic communications plan and structure- including execution, research, reports, messaging platforms, content creation, and dissemination of key strategic communications goals. Responsible for measurement and analysis of communications efforts in the College of Arts, Sciences and Engineering. Deputy to University Spokesman for crisis communications and issues management.

Creation of successful internal and external communications campaigns for 20 programs and departments that use marketing, social media, multimedia, and written materials. Deputy to University Spokeswoman for crisis communications and issues management.

Promoted to Director of Marketing for Young Entrepreneurs Academy (YEA!), a non-profit spin-off from the University of Rochester, after working as PR/Marketing Manager for the Office of Special Programs for less than a year. Responsibilities included marketing, strategic planning, media relations, branding, media buying, and social media strategies.

Worked as an editor, producer, and freelance journalist for several Time Warner news operations in New York State. Creation of public relations campaigns, national media coverage, written materials, and media coaching for profit and non-profit clients

Marketing, publicity, public relations, and media relations for eight programs and in the Dean’s Office of Special Programs. Managed department’s direct mail marketing, electronic content, and social media strategy.

Produced live hour and half-hour newscasts on NBC-3 and CW-6. Managed newsroom assignments, crews, and live shots. Trained new and part-time producers. Worked with creative and sales teams on promotions, scripts, and video production.

Supervised and produced newscasts, coordinated studio interviews, and field produced special projects. Developed structure of long airing segments including statewide political show, Capital Tonight. Approved, edited, and wrote stories for Edward R. Murrow award-winning website.