I am L.O.V.E. (“L”eader”; “O”utside the box thinker; “V”alue identifier and builder; effective, empathetic, and engaging “E”xecutive)! I have successfully driven growth and innovation across business, legal, and creative domains in the entertainment industry on the East coast, West coast and internationally. Alongside my successful career in entertainment, I have pursued projects (see "Projects" below) that I am passionate about, including fashion design (Homme Femme x Churchill Downs Kentucky Derby collaboration), singing and songwriting, recording an album ("Independence"), co-founding a hotel/social club (The Quogue Club at Hallock House). Currently, in addition to releasing my first single, "Londontown Games,” written and recorded by Valerie Celeste Bruce, I am building a forum for women in arts/entertainment/sports to connect and support one another through a brand I co-founded, Shinny Life.
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FounderShinny LifeBeverly Hills, Ca, Us
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General Manager, Bbc Studios La ProductionsBbc Studios May 2020 - PresentLos Angeles, California, United StatesOversaw and managed daily operations of BBC Studios’ US production business through July 2024. Set and implemented strategic vision, managed P&L, increasing EBITDA significantly. Reinvigorated Dancing with the Stars, including overseeing it as first live streaming series in US on Disney+ and then the first series with simultaneous broadcast on ABC and stream on Disney+. Significantly growing the DWTS Live Tour, achieving 20% year over year and in SOLD OUT position multiple years. Led authentically and was committed to fostering a positive, inclusive and engaged culture, increasing team collaboration and enhancing overall performance, contributing to business growth and innovation. Supported sales and production of original unscripted and scripted content and reformats of existing BBCS IP, increasing hours of programming produced significantly, establishing company as key provider of quality content in marketplace, and increasing buyer base to include: ABC/Disney+, CBS, NBC, Fox, Netflix, Amazon, Nat Geo, Peacock, HGTV, and MotorTrend. Tenure produced shows: Dancing with the Stars; Dancing with the Stars Juniors; Weakest Link; The 1% Club; Ex-Rated with Andy Cohen; Life Below Zero; Life Below Zero: Next Generation; Life Below Zero: First Alaskans; Port Protection; Breaking Bobby Bones; Top Gear America; When Natures Calls with Helen Mirren; What Not to Design; Murder Among the Mormons; Wrestlers.Oversaw co-production partnership with Lionsgate to identify, co-develop, and co-fund scripted originals and formats for the US market (This Country; Ghosts) and in-house development and executive producer/studio/producer on original ideas of reformatted BBC IP (Call Me Kat) and based on UK independent production company IP.Restructured and established scripted business post-Lionsgate, developing new leadership structure and ensured greater collaboration within the company. Established talent relations and client relations strategy. -
Evp, Commercial Director - La Productions (Elevated From Svp In March 2019)Bbc Worldwide Nov 2016 - Apr 2020New York, New York, United States And Los Angeles, CaliforniaDrove deal making process for the business, including negotiating high-level business transactions, overseeing all business affairs, and ensuring creative and effective deals from concept to close. Oversaw and managed scripted department. Cultivated and maintained talent relations both behind and in front of the camera. Ensured productions were operating effectively and efficiently and solved for areas that benefited from improvement.Negotiated, oversaw, and managed scripted co-production partnership with Lionsgate, transforming BBC Studios into a recognized industry leader in the US marketplace. Integrally involved in the Dancing with the Stars brand, including the production of the television show, managing relationships with ABC and on-air talent, monetizing brand extensions (i.e., live events), and overseeing the DWTS Live Tour. Identified business opportunities to expand LA Productions footprint and increase revenue streams, including entering into first look deals with third party producers and on-camera talent (e.g., Bobby Bones). Leveraged original content and reformats of BBC IP in the US market, establishing BBC Studios as a valued content provider in the US marketplace and increasing market share. Collaborated with colleagues in UK, aligning local business initiatives with overall goals and strategies of global business. -
Senior Vice President, Business AffairsBbc Studios Nov 2015 - Nov 2016New York, New York, United StatesInvolved in strategic planning, identification and execution of growth opportunities for US production business. Responsible for structuring and negotiating equity investments. Negotiated overall output deals with UK-based production companies in order to have greater market share in US marketplace adjacent to LA Production business. Advised UK-based production companies on the most advantageous way to structure deals in the US marketplace. Oversaw Business and Legal Affairs department of BBC Worldwide LA Productions, producers of Dancing with the Stars (ABC), Top Gear USA (History Channel), Ladies of London (Bravo), Life Below Zero (Nat Geo), and Port Protection (Nat Geo). -
Svp, Business Affairs - Bbc AmericaBbc Worldwide Americas Mar 2011 - Nov 2015New York, New York, United StatesServed as senior executive reporting to General Manager. Advised and counseled executives on business issues, risk assessment and strategy. Negotiated basic deal terms of all original programming development and production, co-production, talent deals, and Network-Studio License Agreements. Managed investment approval process for all scripted and non-scripted programs. Reviewed production budgets and managed approval of overages. Worked with Legal Department and colleagues in the UK. Analyzed and ensured each deal aligned with overall parent company objectives. Member of task force that developed talent strategy.Grew Channel and established original programming model, leading to partial sale to AMC Networks and to creation of hit series Orphan Black. Established deal parameters for development and production of scripted and unscripted programming. Vetted pre-existing agreements, identified agreements that needed to be revised, and oversaw the creation of new templates, including Development and Production Agreements, Network-Studio License Agreement and accompanying Wrap Around Agreement, and MAGR definitions for scripted and unscripted. Created internal processes, ensuring legal, finance, programming, press, marketing and production management were appropriately across programs and deals. -
Svp, Business AffairsFilmdistrict Distribution Sep 2010 - Mar 2011Greater New York City AreaMember of senior executive team that launched motion picture acquisition, production, financing, and distribution company formed by Graham King and Peter Schlessel. Managed day-to-day business and legal affairs. Advised and counseled senior executives (CEO, President of Acquisitions and Operations, President of Theatrical Distribution, and EVP of Marketing). Managed relationships with Business Affairs executives and Legal Affairs executives at Sony with respect to motion pictures that were jointly released and distributed. Oversaw all legal aspects of marketing campaigns. Managed outside counsel.Negotiated exclusive output agreement with Netflix, created Distribution Agreement and other templates. Advised on primary deal points for acquisitions, drafting and negotiating acquisition agreements for Soul Surfer (starring AnnaSophia Robb, Helen Hunt, and Dennis Quaid), Drive (directed by Nicolas Winding Refn, starring Ryan Gosling), Lock Out (written by Luc Besson, James Mather and Saint Leger and starring Guy Pearce and Maggie Grace), Insidious (Blumhouse first franchise film created by Leigh Whannell and James Wan), and Don’t Be Afraid of the Dark (starring Katie Holmes, Guy Pearce, and Baillee Madison).
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Svp, Business AffairsApparition, Llc Sep 2009 - Jul 2010Greater New York City AreaResponsible for day-to-day business and legal affairs. Screened potential film acquisitions; analyzed financial models; structured deals, and negotiated Distribution Agreements; oversaw outside counsel conducting chain of title review for acquisitions. Negotiated output deals and managed relationships with Sony Worldwide Acquisitions and Netflix. Negotiated deals for marketing campaigns. Reviewed P&A budgets and costs and accounting statements. Participated in meetings with potential investors. Negotiated term sheets for financial investments into company. Supervised Manager of Business Affairs and oversaw outside counsel. Attended film festivals. Served as Interim COO and was liaison between owner and staff. Maintained third party relationships (Sony, Netflix, producers, etc.), ensuring successful partnerships and talent relations. Member of senior management team, launching theatrical film distribution company. Films distributed: Bright Star (directed by Jane Campion, starring Ben Whishaw and Abbie Cornish), The Young Victoria (directed by Jean Marc-Valle starring Emily Blunt, Rupert Friend and Miranda Richardson), The Runaways (starring Kristin Stewart and Dakota Fanning), Black Dynamite (starring Michael Jai White), Boondock Saints II (starring Sean Patrick Flannery, Norman Reedus, Billy Connolly), and The Square (written by Joel Edgerton and Matthew Dabner, directed by Nash Edgerton). -
Vice President, Ifc Legal And Business AffairsRainbow Media Holdings Oct 2008 - Sep 2009Greater New York City AreaPost-acquisition of Sundance Channel by Rainbow Media transitioned role to The Independent Film Channel (aka IFC), another cable channel in Rainbow Media's portfolio. -
Vice President, Legal And Business AffairsSundance Channel L.L.C. Apr 2005 - Oct 2008Greater New York City AreaTeam member that launched original programming on Sundance Channel and grew sponsorship and branded entertainment model, including original series “Iconoclasts” and “Elvis Costello With…”.
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Senior Counsel, Vh1 Business And Legal AffairsMtv Networks Nov 2003 - Mar 2005Greater New York City AreaMember of the Business and Legal Affairs team supporting development and production of television series and made-for-television movies.
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Vice President, Business And Legal AffairsBroadway Video Entertainment Jul 1999 - Nov 2003Greater New York City AreaResponsible for all business and legal affairs and general corporate matters, including domestic ancillary rights and international rights for “Saturday Night Live”.
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Business And Legal AffairsTroma Entertainment Oct 1998 - Jul 1999Greater New York City AreaManaged domestic and international distribution and licensing of motion picture library. Attended film markets. drafted and negotiated agreements for independent film productions.
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Legal AssistantRobyn Klein, Esq. May 1996 - Jan 1998New York, United StatesAssisted solo practitioner with transactional music industry focused legal practice. Clients included: Hans Zimmer’s Media Ventures, Jay Rifkin’s Mojo Records, and the recording artist Norman Cook (pka Fat Boy Slim).
Valerie C Bruce Education Details
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Juris Doctor (J.D.) -
Bachelor’S Degree
Frequently Asked Questions about Valerie C Bruce
What company does Valerie C Bruce work for?
Valerie C Bruce works for Shinny Life
What is Valerie C Bruce's role at the current company?
Valerie C Bruce's current role is Founder.
What schools did Valerie C Bruce attend?
Valerie C Bruce attended Brooklyn Law School, University Of Kentucky, New York University.
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