Essilor (Mauritius)Ophthalmic Lenses Ltd

Oversee planning, brand management, market analysis, collaboration, pricing strategies, and communication, with a focus on shop openings, budget management, and exceptional customer and employee experiences. Additionally, I manage stakeholder relations, product strategies, and reporting.Key Responsibilities:# Strategic marketing: Develop and execute global growth plans, manage Kodak Eyewear brand launch and exit, oversee digital marketing on various platforms# Market analysis: Conduct in-depth research for opportunities# Collaboration: Collaborate globally for successful marketing projects# Pricing & Product: Recommend strategies for customer satisfaction and revenue# Shop Openings: Lead marketing for openings, negotiate leases, maintain a strong visual identity# Communication: Execute strategies, monitor impact, liaise with agencies for effective outreach, ensure exceptional in-store service# Budget Management: Manage budgets for ROI and impactful campaigns# Customer & Employee Experience: Prioritize outstanding experiences and employee engagement# Team Management: Train and manage store teams, set objectives, monitor results# Stakeholder Relations: Develop strong relations, negotiate major contracts, ensure proper execution# Product Management: Collaborate on product availability, optimize orders, ensure effective promotions# Reporting & Analysis: Provide regular reports, analyze results, propose corrective actions# Key Achievements: - Achieved consistent YoY growth, leading to a strategic partnership with EssilorLuxottica in 2019.- Spearheaded the launch of Mathieu Opticien web store, enhancing the integrated shopping experience.# Tools and Technologies: - Proficient in using ERP for efficient business operations.- Excel BI for comprehensive reporting and data analysis.- Canva for design, ensuring visually appealing marketing materials.- Meta Ads Management and Google Analytics for digital strategy and performance metrics.

Managed brand identity at PwC Mauritius, serving as Brand Champion and overseeing global rebranding initiatives. Responsibilities included content creation, design review, event planning, and ensuring adherence to brand guidelines for marketing materials.Key Responsibilities:# Brand Management:- Appointed PwC Brand Champion in 2010, collaborated with peers in East and West Africa for global rebranding- Managed and maintained the firm's visual and verbal identity- Ensured consistent adherence to brand guidelines for marketing materials and activities# Content Creation:- Wrote collateral materials promoting the firm's services- Worked on corporate intranet, website, and social networking platforms to develop and maintain content- Created and updated various collaterals, presentations, brochures, product and fact sheets, web contents, and signage# Review and Design:- Reviewed and designed clients' reports, presentations, and proposals to align with brand visual and verbal guidelines- Ensured clarity and conciseness of messages in materials prepared by different Line of Service (LoS)# Event Management:- Planned, organized, executed, and managed corporate and staff events- Organized C-Suite publications, trainings, and events, including the Corporate Reporting Awards (CRA) and the Budget Brief and Breakfast# Key Achievements:- Nominated PwC Brand Champion in 2010 for the global revamp of the brand in Mauritius - Led efforts in creating impactful visuals, delivering staff training, rebranding the office, and managing intranet and website updates.- Organized and managed significant C-Suite publications, trainings, and events, contributing to the success of initiatives like the Corporate Reporting Awards and Budget Brief and Breakfast.

As an Area Assistant Sales & Marketing Analyst, I conducted in-depth market analysis, designed commercial reports, developed pricing strategies, and implemented marketing activities.Key Responsibilities:# Reporting and Analysis:- Designed and generated weekly, monthly, and ad hoc commercial reports, providing critical insights for informed decision-making.# Market Analysis and Sales Strategy:- Conducted in-depth market analysis to formulate effective sales strategies for the region.# Pricing Strategy Development:- Developed pricing strategies for the regional sales team, ensuring competitiveness and profitability.# Marketing and Communications Implementation:- Implemented marketing and communications activities to enhance the brand's presence and reach.# Key Achievements:- Successfully suggested and managed the implementation of a product launch in 2009, contributing to business growth.- Recognized as the Employee of the Month in August 2009 for outstanding contributions and achievements.