Valerie (Fritz) Kennon

Valerie (Fritz) Kennon Email and Phone Number

B2B Content Strategist | Copywriter | Marketing Consultant @
Valerie (Fritz) Kennon's Location
Phoenixville, Pennsylvania, United States, United States
Valerie (Fritz) Kennon's Contact Details
About Valerie (Fritz) Kennon

I am a creative, inspiring, and experienced content and digital marketing leader who believes that content is at the heart of every successful marketing strategy. Part strategist and part storyteller, I've created compelling content, built engaging brand and product messaging, and developed robust content, paid media, and digital marketing strategies to help B2B, SaaS-based EdTech and data, analytics, and technology companies, as well as financial services firms, achieve their goals.I am President of the Board of Trustees for Phoenixville Community Education Foundation (PCEF), serve as the PR Committee Chair for the foundation’s annual Phantom Fundraiser, and am a member of 100 Women of Phoenixville.

Valerie (Fritz) Kennon's Current Company Details
B2B SaaS-Based Technology Companies

B2B Saas-Based Technology Companies

B2B Content Strategist | Copywriter | Marketing Consultant
Valerie (Fritz) Kennon Work Experience Details
  • B2B Saas-Based Technology Companies
    Senior Copywriter And Content Strategist (B2B)
    B2B Saas-Based Technology Companies Jul 2021 - Present
    • Create compelling, cross-channel thought leadership content to grow brand awareness and generate demand (ebooks, white papers, blogs, infographics)• Build brand-level messaging for SaaS-based technology companies• Develop copy for websites, emails, digital advertising campaigns, events, and social media• Write executive bylines and op-edsContent strategy | Content creation | Brand and product messaging | Digital marketing strategy
  • Vanguard
    Head Of Digital Marketing Strategy
    Vanguard Jan 2020 - Jul 2021
    Valley Forge, Pa, Us
    • Led the creation and development of the divisional brand campaign strategy and media execution • Managed the team team responsible for developing and executing content marketing, social media, email, SEO, and paid media programs.
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  • Vanguard
    Manager, Content And Digital Marketing
    Vanguard Jun 2018 - Jan 2020
    Valley Forge, Pa, Us
    • Led the team responsible for executing paid and owned content and social media campaigns• Piloted new channels and strategies to optimize and expand digital channel mix• Introduced content strategy and framework to drive greater efficiency across digital channels
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  • Collibra
    Senior Director, Content Marketing
    Collibra Mar 2016 - May 2018
    New York, New York, Us
    • Built and led the content marketing practice including strategy development and content creation and execution• Wrote, edited, and published thought leadership and demand generation content including e-books, whitepapers, blogs, and infographics for publication on paid, owned, and earned channels• Managed an internal and external team of copy writers, designers, and web developers• Led the rewrite and redesign of the Collibra website which resulted in increased users, page views, and web leads• Produced the full agenda and content program for the annual Collibra Data Citizens Conference• Led a team of internal and external creative and web resources
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  • Oracle
    Senior Director, Higher Education & Hcm Applications Marketing
    Oracle Sep 2014 - Mar 2016
    Austin, Texas, Us
    • Created messaging and multi-channel content marketing strategy for the higher education vertical shifting the focus from product to thought leadership• Forged strategic partnerships across a matrixed organization to ensure commitment and adoption from key stakeholders and senior industry leaders• Revamped higher ed industry page design and content on oracle.com• Partnered with industry, product, and sales leaders across the organization to define and execute the priority sales plays, target markets, and field enablement programs
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  • Qlik
    Director, Global Integrated Marketing Programs
    Qlik Mar 2014 - Aug 2014
    King Of Prussia, Pa, Us
    • Led the development of content and marketing program strategies to support corporate goals• Created content for use in multi-channel, integrated programs• Identified and proposed new content marketing strategies to support business objectives• Supported company-wide strategic customer initiative through continued support and rollout of the global new customer welcome program
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  • Qlik
    Senior Manager, Global Installed Base Campaigns
    Qlik Aug 2012 - Mar 2014
    King Of Prussia, Pa, Us
    • Launched the Qlik Quarterly global customer newsletter. Created the complete strategy, including mission, content strategy, and distribution recommendation. Manage the global editorial calendar, and write, edit, and approve content, ensuring that it aligns with the defined content strategy. Doubled the expected subscriber goal for the first issue, and exceeded annual subscriber target goal one quarter ahead of schedule • Introduced a new customer welcome program as part of a company-wide strategic customer initiative• Deliver global, multi-touch email campaigns focused on nurturing customers and driving additional revenue
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  • Ellucian
    Marketing Director
    Ellucian Jun 2007 - Jul 2012
    • Define go-to-market strategy • Execute multi-channel strategic content marketing programs designed to nurture and generate leads, increase revenue, promote company expertise and thought leadership, and maximize market awareness• Write, edit, and approve product-specific and thought leadership content for use across channels including social, digital, and print• Brief analysts and industry experts to promote new and existing solutions• Manage internal creative staff and external agencies to create compelling, multi-channel marketing campaigns• Lead sales enablement process, including field education and sales tool creation• Managed all aspects of a week-long virtual conference that eliminated costs and increased customer engagement• Analyze campaign results and sales pipeline to understand program and tactic effectiveness• Define lead generation process for newly combined company• Led evaluation and selection process for marketing automation tool • Represent marketing on cross-company organizational readiness teams for product launches• Manage go-to-market budget
  • Sungard Higher Education
    Manager, Business Planning
    Sungard Higher Education Jun 2004 - Jun 2007
    • Supported Chief Executive Officer (CEO) and the executive leadership team on key strategic business projects• Lead executive-level team charged with researching and defining the company’s international strategy• Managed annual sales meeting, including agenda and presentation creation and event support• Teamed with Finance to support company-wide budget and forecast process• Provided strategic analysis support for CEO and Senior Vice President of Sales• Served as project lead for implementation of Siebel Forecasting
  • Sungard Higher Education
    Client Relationship Specialist
    Sungard Higher Education Aug 2002 - Jun 2004
    • Created and managed customer reference program• Served as liaison between sales, services, and customer references• Created customer reference rewards program
  • Sungard Higher Education
    Senior Proposal Administrator
    Sungard Higher Education Oct 1999 - Aug 2002
    • Managed entire proposal response process, including content and pricing• Coordinated company-wide resources to ensure accurate and thorough proposal response• Wrote and edited text for proposal response as well as boilerplate documents• Mentored junior team members for professional growth

Valerie (Fritz) Kennon Skills

Sales Support Writing Go To Market Strategy Segmentation Competitive Analysis Marketing Strategy Trade Shows Rfp Social Media Strategy Development Lead Generation Product Marketing Lead Nurturing Email Marketing Content Marketing Siebel Salesforce.com Sales Enablement Tools Cross Functional Team Leadership Budget Process Project Management Customer Reference Market Analysis Analytics Campaign Strategies Campaigns Campaign Plans Copywriting Editorial Calendars Newsletters Campaign Strategy Development Web Content Thought Leadership Strategy Business Development Marketing Automation Crm Program Management Enterprise Software

Valerie (Fritz) Kennon Education Details

  • Penn State University
    Penn State University
    Journalism & Spanish

Frequently Asked Questions about Valerie (Fritz) Kennon

What company does Valerie (Fritz) Kennon work for?

Valerie (Fritz) Kennon works for B2b Saas-Based Technology Companies

What is Valerie (Fritz) Kennon's role at the current company?

Valerie (Fritz) Kennon's current role is B2B Content Strategist | Copywriter | Marketing Consultant.

What is Valerie (Fritz) Kennon's email address?

Valerie (Fritz) Kennon's email address is vk****@****ard.com

What is Valerie (Fritz) Kennon's direct phone number?

Valerie (Fritz) Kennon's direct phone number is +164689*****

What schools did Valerie (Fritz) Kennon attend?

Valerie (Fritz) Kennon attended Penn State University.

What are some of Valerie (Fritz) Kennon's interests?

Valerie (Fritz) Kennon has interest in Education.

What skills is Valerie (Fritz) Kennon known for?

Valerie (Fritz) Kennon has skills like Sales Support, Writing, Go To Market Strategy, Segmentation, Competitive Analysis, Marketing Strategy, Trade Shows, Rfp, Social Media, Strategy Development, Lead Generation, Product Marketing.

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