Business Product Marketing, Global Advertising Partnerships
-Developed Business Messaging product packages with product teams, sales, partnerships, and marketing for target audiences in APAC, NA, and LATAM.-Program management for the 2023 Meta Business Accelerator, a global creative innovation program across 38 countries, 490 advertisers, 34 partners, and 90 Meta sales team members.-Created go-to-market (GTM) strategies and collateral for business partners, advertisers, and internal teams for programs and sales.-Generated $17.4m in incremental revenue in 2H ’22, a funded incentive program for creative optimization across US verticals in partnership with the marketing science measurement team.-Delivered monthly reporting and analysis for senior management; 2022 MBA global program drove $50m incremental revenue in Ad spend.