Valérie Kerbage Email & Phone Number

New York, New York, Us

Jonathan Adler is a modern American glamour interior brand featuring home decor, accessories and gifts. The company offers retail locations worldwide, a thriving Ecommerce website, a full slate of residential and commercial projects, and a global wholesale business. • Handling day-to-day Ecommerce operations while assisting and reporting to the Ecommerce director • Responsible for Ecommerce efforts including product and collection launches, digital catalogs, promo emails, sales reports, merchandising, and QA processes• Collaborating with the creative, marketing, and sales teams to set up seasonal and promotional campaigns, and to ensure a seamless customer experience• Working with content management systems, product management systems, and visual merchandising tools• Proactively identifying recurring issues with processes or tooling• Highly organized and process-driven, competent with Excel and comfortable dealing with large data sets

Brand and creative specialist with a focus on Ecommerce from project conception to development and growth. I worked with retail and fashion brands to help them visualize their company core style, define their brand identity and strategy. I tailored my services based on the project in the following industries: Lifestyle, Fashion, Decor, Retail, Culture – www.valeriekerbage.com

During my extended maternity leave, I focused on maintaining and enhancing my skill set. I enrolled in online courses and remained up-to-date with industry trends. I completed a Business Certificate in Brand Management Strategies at the Fashion Institute of Technology in NYC.

New York, Ny, Us

Business Certificate, Brand Management StrategiesIn-depth strategic courses featuring cutting-edge instruction on how to cultivate customer emotional bonding for products to foster increased sales, profits and market dominance.Courses: Brand Management, Brand Purpose, Brand Strategy, Brand Positioning, Brand Activation, Brand Planning, Digital Marketing, Brand Metrics, Brand Storytelling, In-Store Experience, Brand's Value Measurement, Financial Performance, Data Analytics

Successfully created own brand "Orikami" by overseeing delivery of origami-inspired goods curated from around globe. I oversaw the day-to-day Ecommerce operations and strategy of www.orikami.co, including buying and merchandising of goods. I led the implementation of brand content strategy and management of Shopify site assets. I developed an expertise in Ecommerce go-to-market strategies by implementing all digital marketing, promotional calendar, and merchandising strategies to drive web traffic and sales. Website Traffic:• Developed creative strategy for all email and print communications to align with seasonal content• Developed loyal followers on social media channels and repeated customers baseVendor Management:• Researched and sourced vendors, obtained quotes with pricing, and turnaround times• Negotiated contracts, controlled costs, and managed relationshipsBrick-and-Mortar Retail:• Supervised retail presence of brand from 2015 to 2017 at Public Factory retail shop (SoHo, NYC)• Headed in-store activities, including managing inventory/back-orders, restocking, sales, and customer service• Collaborated with other brands for in-store events to develop creative strategy for all emails and printsEcommerce Management:• Developed, planned and implemented navigational strategies and enhanced functionality to improve user experience and maximize conversion for desktop and mobile Product Management:• Defined the product life cycle from development to positioning and pricing by focusing on the product service and customer experienceRevenue Growth:• Maximized incremental revenue and attained demand targets as key stakeholder by devising email marketing strategy and plans to drive process improvement• Generated business revenue growth of 45% within first 3 years by implementing robust marketing strategiesPartnerships:• Nurtured collaborative relationships with affiliates and bloggers, resulting in driving organic, direct, and paid traffic growth

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I owned and managed the creative studio day-to-day office operations from 2009 to 2017 (www.leecheeny.com). I oversaw the end-to-end creative life cycle for fashion brand campaigns, including photo shoot concept, production, and multi-channel marketing such as billboards, posters, and magazines. Sales and Finance:• Managed the P&L of the company• Won and managed an average 5 to 8 projects per week• Increased sales by 20% through development of commerce solutions for clients• Improved client's base from 0 to 20+ clients by delivering driven-results services (Saint James, Qi, Norma Kamali, US Polo Assn., Coach, XOXO, StudioEIS, and more)Team Leadership:• Hired and managed in-house team of 2 full-time employees, 20+ freelancers, and interns• Hired off/onshore technical teams, models, photographs, production, and creative teams for clients• Negotiated contracts, managed relationships• Mentored juniors and interns Project Delivery:• Provided robust strategic solutions for clients• Maintained clients site content update for product collections including sales, events, and promotions• Spearheaded production of Ecommerce sites, product shots, marketing materials, and ad campaigns• Conceptualized editorials, identified market trends, and boosted sales by coordinating with additional cross-functional teams, including creative and merchandise operationsAccount Management:• Drove positive relationship between client and internal creative team for marketing strategy development • Oversaw several organizational operations, including developing brand books and presentations for clients, training client's staff for Ecommerce processes Consulting:• Provided marketing expertise, brand analysis, and solutions to retail brandsSpeaker:• Discussed path to entrepreneurship on French TV channel BFM BUSINESS by "Grand Journal de NY" (August 24th, 2013)• Speaker on fashion and technology discussing strategy and best practices for brands

LIVELY was an online magazine covering news from the creative scene.I led magazine operations on regular basis, including copywriting and publishing to partnerships. I organized and created written materials as well as edited copies for improvement.• Efficiently steered development of content calendar and procedures by daily updating magazine• Managed a team of writers• Partnered with brands on specific events

‪March 2008 – September 2009New York CitySpecialties: Print, Web, Branding, Marketing Clients: Norma Kamali, XOXO, Qi, ELF Cosmetics, US Polo Assn., StudioEISDecember 2005 – November 2007Paris, FranceSpecialties: Web, Print, Advertising Clients: Euro RSCG C&O, TBWA Interactive, Extreme Sensio

Designed the weekly Flash Sales email campaigns for Rushcollection.comProjects: Cacharel, Puma, Abaco, The Beatles

Specialties: Web site Design, Ad Banner DesignProjects: 20 minutes, Amnesty International, BNP Paribas, Carrefour, SNCF, U, Valéo

Specialties: Graphic Design, Package Design, WebClients: Toyota, Ogo, Nommo, Smiley, Tf1, Cortex‪

London, Greater London, Gb

• Created all the print materials for the 2005 edition

Business Certificate, Brand Management Strategies

Interior Decorating And Applications

3-Month Course, Basic Interior Space Planning

Personal Style Course

Bachelor'S Degree, Visual Communications

Training Program, Multimedia

Degree, Applied Arts

Preparatory Year, Art Studies