Valerie has spent her career working with “data” from many different angles—as a market researcher early in her career, to establishing and leading the digital analytics function at the American Medical Association and then again at UBS, to serving a wide range of enterprise clients at an agency, Further (FKA Search Discovery). Throughout her career, she has applied her commitment to radical candor to effect organizational change in a wide range of situations, often finding creative (and fun) moderation techniques for engaging in tough conversations to drive collaboration and progress. She is a co-host on the Analytics Power Hour podcast and has also held numerous positions at the Digital Analytics Association, including Board President and Board Chair. She is a longstanding member of both the President’s Advisory Council and the Data and Analytics Advisory Board at her alma mater, Augustana College. She lives in Downtown Chicago with her husband, daughter, and two dogs. Despite the -40°F wind chills she tolerates, she exclusively drinks her coffee iced.