My experience in the wellness industry, both at a strategic and operational level, over the last twenty years, with an international vision, has led me to have a proven and consolidated expertise in the creation, implementation and management of coherent, authentic and differentiating concepts adapted to the needs and demands of premium clientele. Above all, to provide solutions by creating a real value proposition for the establishment and its guests, taking into account the evolution of behaviour, consumer habits and codes such as those of luxury, over the years. Today, society is in search of new sensations and emotions through inner peace which is the new success, health the new wealth, time the new luxury, nature the new treasure, kindness the new cool, and emotional intelligence the new sexy. My early experiences in the luxury industry, at Chanel, Karl Lagerfeld, have inspired me a lot by teaching me that luxury is not simply offering a top quality product, but the importance of the customer experience in a perfect setting by instilling the values of service in the teams, and implementing attention to detail, privacy, exclusivity, and personalised care. What I have always applied and/or adapted in my various professional projects. My work axes have always been innovation, excellence and results where the human being, sustainability and technology have a vital importance in the activity: "It is by doing good that well-being is created". Chinese proverb.