Valerie Henderson Email & Phone Number

Salt Lake City, UT, US

Draper, Utah, US

Salt Lake City, Utah, US

-Advisor and fractional comms/content leader for companies in health, wellness, and tech. Past and current clients include CrossFit, NorthStar Care, BlytzPay, MotivHealth, HealthEquity, Homie, Stance, and Galileo (acquired by SoFi).

Boston, MA, US

-Served on the leadership team of a high-growth startup that empowers comedians to reach more audiences and create new revenue streams from their content while allowing fans to own cultural moments with true utility and exclusivity​​-Produced, licensed, and acquired best-in-class content to elevate the comedy industry within Web3; managed all curating.

Remote-first, US

-Devised and executed strategies to engage current and potential customers, media, team members, investors, and other stakeholders with high-value communications and content-Acted as VP of Fundraising/IR, successfully closing a $25 million Series A in May 2021-Part of a three-person content team that increased organic traffic by 82% in the span of three.

South Jordan, UT, US

-Shaped overall brand identity for an online wellness management platform that provided prescriptions, education, and community support to people with chronic conditions -Increased member engagement by 300% by managing a team focused on email campaigns, welcome materials, surveys, and social media; built and nurtured a community of 750,000 social.

Salt Lake City, Utah, US

-Served as a key member of the senior operating team for a growth equity firm with portfolio companies including Stance, Skullcandy, Venafi, Domo, and Galileo (acquired by SoFi)-Augmented portfolio companies’ marketing teams to help them build awareness, educate their core audience, and create brand advocates in the form of employees and.

Boston, MA, US

-Built the Fuze brand as one of the first full-time marketing hires for a global, cloud-based UC platform -Led PR campaigns around three rounds of funding, multiple product launches, and two acquisitions-Secured original coverage in top-tier publications including Forbes, Entrepreneur, and Fast Company, as well as on-air features on Bloomberg Radio, NPR.

-Oversaw all editorial initiatives for three international sailing magazines and corresponding websites-Hired and supervised staff, managed editorial calendars, edited all features, and created media kits, collateral, and specialty supplements

Toronto, ON, CA

-Translated a wide range of topics into easily digestible content for c-level professionals and law students-Contributed to more than 100 business textbooks and Westlaw publications

-Managed all content and marketing initiatives for a small creative/design agency; wrote copy for more than 40 websites

Lausanne, CH

-Wrote daily headlines, teasers, and interviews with athletes, celebrities, and politicians for NBC.com, MSNBC.com, and the Winter Olympics website

New York, NY, US

-Served as a floating writer and editor, working on everything from promotional material for MTV shows to speeches for senior executives (including Sumner Redstone and Tom Freston)