Valerie Henderson Email & Phone Number

Salt Lake City, Ut, Us

Draper, Utah, Us

Salt Lake City, Utah, Us

-Advisor and fractional comms/content leader for companies in health, wellness, and tech. Past and current clients include CrossFit, NorthStar Care, BlytzPay, MotivHealth, HealthEquity, Homie, Stance, and Galileo (acquired by SoFi).

Boston, Ma, Us

-Served on the leadership team of a high-growth startup that empowers comedians to reach more audiences and create new revenue streams from their content while allowing fans to own cultural moments with true utility and exclusivity​​-Produced, licensed, and acquired best-in-class content to elevate the comedy industry within Web3; managed all curating, editing, and copywriting-Built relationships with key comedians and production teams to ensure a future-focused content strategy and develop new ways for them to monetize work while retaining control over their IP-Responsible for all corporate communications and engagement initiatives, including media campaigns, corporate social responsibility, and internal comms

Remote-First, Us

-Devised and executed strategies to engage current and potential customers, media, team members, investors, and other stakeholders with high-value communications and content-Acted as VP of Fundraising/IR, successfully closing a $25 million Series A in May 2021-Part of a three-person content team that increased organic traffic by 82% in the span of three months; ensured that every piece of content was authentic, tied back to Carewell’s central narrative, and was designed to build awareness and drive conversion-Implemented PR initiatives to highlight Carewell’s services with key audiences; secured coverage in Forbes, TechCrunch, Entrepreneur, HR Dive, Inc., and more within the first six months of owning the program -Managed all awards submissions, securing major wins from Fast Company, Modern Retail, Fierce Healthcare, Care 100, and more -Spearheaded all corporate social responsibility efforts, including a partnership with the Alzheimer’s Association and the annual “Caregiver of the Year” program-Implemented a full internal comms strategy, partnering cross-functionally to ensure key messages were consistent and employees were informed about issues that affect culture and performance

South Jordan, Ut, Us

-Shaped overall brand identity for an online wellness management platform that provided prescriptions, education, and community support to people with chronic conditions -Increased member engagement by 300% by managing a team focused on email campaigns, welcome materials, surveys, and social media; built and nurtured a community of 750,000 social followers-Developed and implemented strategic communications to improve reputation, broaden awareness of offerings, and tell a cohesive story to multiple audiences-Built and managed all corporate social responsibility initiatives, partnering with organizations including the American Heart Association and JDRF-Oversaw all internal communications and executive communications initiatives, including monthly newsletters and all-hands meetings, board presentations, investor relations, thought leadership contributions, press releases, and speaking opportunities

Salt Lake City, Utah, Us

-Served as a key member of the senior operating team for a growth equity firm with portfolio companies including Stance, Skullcandy, Venafi, Domo, and Galileo (acquired by SoFi)-Augmented portfolio companies’ marketing teams to help them build awareness, educate their core audience, and create brand advocates in the form of employees and customers-Spearheaded brand health and PR initiatives internally and for portfolio companies by engaging and managing agencies, setting strategy, and sharing best practices across all Mercato investments-Conceptualized and managed the firm’s first corporate social responsibility program

Boston, Ma, Us

-Built the Fuze brand as one of the first full-time marketing hires for a global, cloud-based UC platform -Led PR campaigns around three rounds of funding, multiple product launches, and two acquisitions-Secured original coverage in top-tier publications including Forbes, Entrepreneur, and Fast Company, as well as on-air features on Bloomberg Radio, NPR, and CBS Radio-Managed the IR and AR functions, handling interactions with investors and top-tier analysts; secured awards ranging from Gartner’s Magic Quadrant to the Aragon Research Globe-Managed all content efforts; ghostwrote for top executives, contributed 100+ blog posts, and creative-directed promotional videos-Established a corporate social responsibility program

-Oversaw all editorial initiatives for three international sailing magazines and corresponding websites-Hired and supervised staff, managed editorial calendars, edited all features, and created media kits, collateral, and specialty supplements

Toronto, On, Ca

-Translated a wide range of topics into easily digestible content for c-level professionals and law students-Contributed to more than 100 business textbooks and Westlaw publications

-Managed all content and marketing initiatives for a small creative/design agency; wrote copy for more than 40 websites

Lausanne, Ch

-Wrote daily headlines, teasers, and interviews with athletes, celebrities, and politicians for NBC.com, MSNBC.com, and the Winter Olympics website

New York, Ny, Us

-Served as a floating writer and editor, working on everything from promotional material for MTV shows to speeches for senior executives (including Sumner Redstone and Tom Freston)