- Objective: Marketing Communications, Localization and Web Marketing/Digital Project Management - Summary of qualifications: 26 years of experience in Marketing Communications, Web Design Project Management, Localization Projects, Email Design, Email A/B Testing and Email Campaigns, Online and Digital Marketing. Hands-on and management and team lead experience with training/onboarding of new hires, as well as reviewing work of colleagues and other staff members. Fluent in French, Search Engine Marketing, Search Engine Optimization, Pay Per-Click (PPC), Pay Per-Acquisition (PPA), HTML, graphic design, analytics software, etc.- Summary of achievements: -- Created corporate branding guidelines, marketing communication strategies, plans, and budgets. Led launch of online and offline advertising, direct marketing, and email campaigns. Selected vendors and agencies after analysis of budget, costs and delivery. Managed and negotiated contracts with vendors and agencies; hired and managed employees and contractors. Improved consistency throughout marketing materials (collateral, brochures, press kits, business cards and ads).-- Increased leads and sales by 30% through strategic online marketing combining PPC, search engine optimizations, and banner ads.-- Defined the functional requirements based on input from customers, partners, and various internal stakeholders to launch new web sites and features. In particular, designed web sites that address the needs of audience versus the "perceived" needs of the organization. -- Defined processes and a new database for the launch and maintenance of up to 10 different languages (web sites, newsletters and communications to customers); managed a team of 14 translators. Manage content editors and review content as well as graphics and usability of secure web portal. Specialties: - PPC and Search Engine Optimizations, Search Engine Marketing- Web site analytics, navigation, maintenance and design- Surveys, email and web newsletters- Lead generation, web forms and integration to SalesForce and EveryAction- Marketing collaterals/projects - production and design (ads, datasheets, brochures, flyers, signs, business cards, PowerPoint presentations...)- Corporate branding and guidelines- Translations and localizations in French and German, as well as overseeing localizations/translation projects in other languages by vendors and staff
Listed skills include Seo, Web Analytics, Sem, Email Marketing, and 18 others.