Valerie Rolfes Email & Phone Number

Kansas City, Mo, Us

North Kansas City, Mo, Us

Kansas City, Missouri, Us

Leading the marketing department, I orchestrate a comprehensive strategy that encompasses SEM and SEO implementation, meticulous adherence to brand standards, thoughtful website usage and content strategies, and engaging social media campaigns across multiple platforms. Proficient in graphic design using Adobe Suite and Canva, I ensure a visually compelling representation of our brand. Managing CRM migration and establishing a new system for our onsite sales team is one of the many facets of my role, along with providing robust marketing support for our agent sales team, including event planning, promotions, and collateral creation. I proudly contribute as a member of Zillow's Regional Advisory Council for New Construction, staying at the forefront of industry trends and fostering valuable connections within the real estate community.Additionally, in my role, I specialize in curating personalized client experience by guiding clients through the design process of selecting their finishes for their new home in our in-house design studio. Beyond that, I showcase our current inventory of homes through strategic staging, accentuating the unique essence of each space.

Overland Park, Ks, Us

I took pride in overseeing the Marketing Department and its day-to-day operations, managing a wide spectrum that included communication, marketing resources, branding, agent relations, and training. Steered a team supporting 450+ agents across eight offices in the KC metro area, strategically directing and implementing search engine marketing, optimizing flights, spend, creative content, and vendor selections for SEO. Notable accomplishments included the successful launch of KansasCityHomes.com, featuring CRM integration and internal sales platforms such as Home Compare and Home Sale, as well as the creation and launch of the Kansas City Homes Search app. My role extended to revamping the agent intranet site, managing diverse social media platforms, and spearheading the communication during the transition from Microsoft Office to the G Suite platform for 500 agents and corporate staff. A hands-on approach included working one-on-one with agents on branding, planning company-wide events, crafting training curricula for new technology, and ensuring adherence to brand standards. Additionally, I served on the Covid-19 task force and chaired the charity committee, embodying a commitment to excellence and community impact.

Lee'S Summit, Mo, Us

In my role as a seasoned marketing professional, I took the lead in driving impactful initiatives. I spearheaded the launch of our company website, ensuring a comprehensive representation of all communities and sales associates. With a focus on budgetary decisions, I oversaw all marketing allocations, and my responsibilities included coordinating compelling videos for charities, advertising, and communities. From determining marketing strategy and managing various media buying decisions to overseeing all aspects of social media, I played a key role in shaping the branding, communication, and creative direction of our endeavors. Additionally, I took charge of designing sales centers in each community, focusing on both configuration and overall aesthetics, and implemented digital touch signage for each office. Coordinating team events, including monthly corporate lunches, was part of my commitment to fostering a cohesive work environment. As a member of the charity committee, I spearheaded the successful St Jude Dream Home campaign, raising over $2 million, and contributed to overall donations/raises of over $1 million. Coordinating events for community openings, neighborhood gatherings, and model releases was a fulfilling aspect of my multifaceted role.

Kansas City, Mo, Us

Served a pivotal role in supporting all 18 departments to enhance student recruiting efforts. I designed collateral tailored for recruiting purposes, showcasing the diverse programs offered within the College. Taking the lead in the redesign of department websites, I ensured a modern and cohesive online presence. I conducted a thorough competitive analysis of each program within the College to inform strategic decisions. Serving as a representative for the College in collaboration with the Office of Administration, I contributed to the launch of a university-wide CRM system. With oversight of all communication directed at prospective students, I collaborated closely with the Dean to strengthen communication channels between department chairs and the Office of the College of Arts and Sciences. Additionally, I led focus groups to gather valuable insights into students' needs, aiming to improve retention strategies. My commitment was directed toward fostering a dynamic and student-focused environment within the College.

Leawood, Ks, Us

In my previous role, I reported directly to the VP of Media, Marketing, and Technology, collaborating closely to develop strategic marketing campaigns, oversee media buying, and spearhead the creation of all advertising materials. My responsibilities extended to maintaining and recommending vendor relationships across various channels, including television, radio, digital, print, signage, and promotional outlets. As a passionate advocate for the company brand, I ensured that all visual communication aligned seamlessly with established brand standards. Taking charge of the company's social media strategy, I strategized and executed initiatives to enhance the brand's online presence. Additionally, I played a key role in conceptualizing and designing the redesign of the company website, with a primary focus on improving client usability and optimizing for SEO. My commitment was directed towards driving impactful marketing initiatives and reinforcing a cohesive brand identity across diverse platforms.

Bachelor Of Arts - Ba, Advertising

Certificate, Technical Communication

Ba, Advertising