Valerie Ryan Email & Phone Number

Denver, Co, Us

Remote

As the Vice President, Fan Experience & Hospitality, I serve as the creative visionary behind every detail—big and small—of how X Games events are designed, experienced, and perceived. I play a pivotal role in shaping the future of X Games by pioneering and continuously evolving the onsite fan experience, while also providing strategic leadership across the entire organization. In addition to overseeing fan engagement, I lead our marketing efforts, guide corporate social responsibility (CSR) initiatives, and collaborate across departments to ensure that each event reflects our commitment to innovation and excellence. I also create bespoke sponsor integrations, develop unique hospitality experiences, and lead the planning of comprehensive ticketing strategies to drive fan participation and revenue growth.

Remote

Collaborate with the CEO and leadership team to shape the fan engagement and hospitality strategy for the X Games brand. Oversee all fan festival entertainment, events, and experience initiatives across domestic and international X Games events, including the creation of distinctive hospitality and client experiences. Design and implement a profitable, year-round merchandising program. Identify key fan demographics and drive growth opportunities to attract new audiences. Lead the development and execution of the X Games community impact strategy, enhancing the brand’s social responsibility and community engagement.

Denver, Colorado, United States

As a strategic leader and partner, I collaborated with external partners to develop innovative strategies that increased brand awareness, led the iDesign hospitality and events teams, and oversaw the planning and execution of iDesign’s client conferences and events, aligning them with both annual and long-term business goals. Notable clients included the 3BL Forum, Green Sports Alliance Annual Conference, Lift Vodka, Sheriff’s Cup Celebrity Golf Tournament, and Next Ventures Capitol Forum.

Aspen, Colorado

I was responsible for overseeing the planning, marketing, and execution of the Sheriff's Cup Charity Golf Tournament, managing all aspects including graphic design, marketing strategy, hospitality, advertising, public relations, event planning, and logistics to ensure a seamless and successful event.

As Event Producer with ASA Events, I acted as the primary point of contact for the LG client, overseeing the planning and management of the multi-year international LG Action Sports Championships and World Tour broadcast on CBS. I led all aspects of the events, including marketing, public relations, ticketing, live event production, guest experiences, venue relations, staffing, budgeting, and hospitality operations, ensuring seamless execution and client satisfaction.

Houston, San Antonio

As marketing & event manager, I oversaw the management and strategic utilization of media assets across all Clear Channel media divisions, driving the promotion and marketing of Clear Channel's entertainment properties, which included concerts, live events, theatrical performances, and museum tours. By leveraging assets across radio, outdoor, digital, and experiential platforms, I ensured cohesive and impactful campaigns that elevated brand visibility and audience engagement.Led the design and execution of comprehensive marketing promotions for the launch of several high-profile museum exhibit tours, including Titanic: The Artifact Exhibit, Saint Peter and the Vatican: The Legacy of the Popes, and Monster Trucks: The Science of Extreme Machines. This involved creating integrated marketing strategies that combined media placement, public relations, sponsorship activations, and experiential promotions to attract diverse audiences. I worked closely with creative teams to develop captivating campaigns, coordinated with external partners for exhibit-specific marketing needs, and executed detailed plans to enhance public interest and attendance, contributing to the successful launches and sustained popularity of these tours.

As communications coordinator, I was responsible for managing media communications and strategy, ensuring that messaging aligned with organizational goals while maximizing visibility and engagement across all platforms. I coordinated media outreach, developed press materials, and facilitated interviews with executives, ensuring broad coverage across national outlets.Additionally, I oversaw the trade show display and experiences, including the design, setup, and execution of interactive exhibits that highlighted the Solunet brand during events. This involved collaborating with creative teams to design engaging activations, managing vendor relationships, and ensuring that the trade show presence enhanced the overall event experience while driving brand awareness and lead generation.

Managed the marketing, promotions, and employee incentive programs for 24-Hour Fitness's Southern California division, overseeing a portfolio of 26 locations. I developed and executed targeted marketing campaigns to drive membership growth, increase brand visibility, and promote special offers and fitness programs across the region. This included collaborating with local media outlets for advertising, coordinating in-gym promotional events, and leveraging partnerships to enhance brand presence within the community.In addition to consumer-facing campaigns, I designed and implemented employee incentive programs aimed at boosting engagement, productivity, and performance. These programs included sales competitions, recognition initiatives, and rewards systems, all tailored to motivate staff and align their efforts with corporate goals. By effectively managing these initiatives, I contributed to increased membership sign-ups, enhanced employee morale, and a stronger market presence for 24-Hour Fitness in Southern California.