Valerie Saint Sing Email & Phone Number

Raleigh, Nc, Us

Garner, North Carolina, United States

Garner, North Carolina, United States

CPG Brand Manager - Retail Turkey Burgers, Sausage, & Bacon.

-Developed the strategy and positioning for key private label brands-Launched new and redesigned existing brands (allen + roth, Holiday Living, Project Source, and Highland)-Managed a brand portfolio upwards of $5 Billion-Partnered with marketing and e-commerce to create a best in class customer experience

Mooresville, North Carolina

- Owned the internal, vendor, and agency's creative execution of the brand strategy, architecture, visual identity, and standards to maintain and/or improve the market position of portfolios.- Focused on building messaging that can be implemented in both marketing, packaging and online channels.- Worked closely with the Product Development Teams to deliver on a brand strategy that delivers an increase in sales and margin for the company.- Acted as the primary brand steward and is responsible for the short term and long term approach to maintaining brand promise, brand relationships and brand equity.- Developed deep understanding and continued learning of competitive landscape, target customer and end-user, consumer positioning, and marketplace trends to advance the position of Private Brands in the market place.- Organized, implemented, and maintained the tactical day-to-day product and brand activities needed to increase sales, traffic, customer satisfaction, and brand equity.

Greater Pittsburgh Area

Areas of Responsibilities: Sports Games (Nov 2017 - Oct 2018) & Camping (Oct 2018 - Oct 2019)- Assigned to and challenged with turning around a declining category by refreshing an existing brand and launching a new brand concurrently- Collaborated with Industrial Design and Brand Design teams to develop consumer-focused table tennis tables under the Prince brand resulting in a sales plan growth of 412% - Successfully launched assortment lines by completing market research, competitive analysis, and effectively positioning product- Worked cross-functionally with vendors, manufacturers, international partners, vendor relations, supply chain, visual, packaging, marketing, and merchants to successfully get product from ideation to our shelves - AWARDS: “Loving the Customer” for developing product that was centered on meeting consumers’ needs and “We Did It” for launching an entire line accurately, efficiently, and timelySpecial Projects:- Wrote 4 technical Assembly Instruction manuals for the Prince Table Tennis brand- Strategically planned & executed Assembly Time Studies on new to market items- Organized and appeared in 4 Assembly videos (links below)- Developed two completely new to market backyard games with patent applications placed (links below)

Greater Pittsburgh Area

Areas of Responsibilities: Camping, Outdoor Rec, Sports Games, Paddle Sports, Water & Snow Sports, and Hunting- Assisted with the development of line plans, financial models, milestone presentations, and competitive & customer research - Managed post development product setup process including style creation, product attributes, inventory management, images, and ecommerce- Supported the PM with sales, margin, and inventory analysis to explain business performance- AWARDS: Core Camp Quarterly Team Award for beating sales, margin, and turn plan in Q4 of 2016 & Tree Stands, Blinds, and Archery; Team Nomination for beating sales, margin, and turn plan in Q1 and Q2 of 2017

Greater Pittsburgh Area

Trained in all cross-functional merchandising departments including Allocations & Replenishment, Buying, Product Development, Supply Chain, and eCommerce.

Cary, Nc

- Consistently top in sales and customer service reviews, helping store to meet quotas.- Engage with customers to make styling suggestions and promote apparel sales.- Conceptualize in-store merchandise displays to construct fashionable visuals for Under Armour, Nike, and Adidas.- Maintain a clean and relaxed atmosphere through detail-oriented store management.- Work closely with management and team members to reduce store theft and shrinkage.

Raleigh-Durham, North Carolina Area

-Researched and organized the target market and market segmentations-Promoted brand through social media platforms (i.e. Facebook, Instagram, Twitter) -Collaborated with owners to create new marketing strategies