VP Non-Profit 2021 - 2022Board Committee 2020 - 2021VP Membership & Hospitality 2019 - 2020VP DM Days 2018 - 2019VP Programming 2017 - 2018KCDMA was founded in 1948 when direct marketing was gaining momentum but modern direct marketing had not been established. A small, dedicated group of professionals in direct mail united to protest an impending postal hike, led by direct marketing trailblazer Martin Baier (KCDMA’s first president).Today, KCDMA has about 400 active members, including leading corporations, service providers, consultants and agencies. Led by a 18-member Board of Directors, KCDMA is dedicated to bringing quality, cutting-edge educational opportunities to marketing professionals.

Freelance SEO, PPC, Analytics & Business Intelligence services:- SEO Audits- PPC Audits- PPC Builds & Campaign Management- Paid Social Builds & Campaign Management- Analysis of current analytics & goal structure- High level business intelligence analysis

Internal marketing team role, executing any needed Paid Search, Organic Search, Digital Media and Analytics efforts.

Director of Search & Digital Marketing: June 2016 - September 2017Consulting Digital Strategist: September 2017 - April 2018Work with CMOs, Account Managers and Creative to oversee digital marketing strategy, implementation and execution for all clients, including but not limited to:- Paid search on Google AdWords and Bing Ads- Display and Remarketing- Analytics (via Google Analytics)- SEO (using various tools including Moz Pro, Screaming Frog and SEM Rush)- Paid Social through Facebook, Twitter and LinkedIn- Manage vendor relations and coordinate billing with administrative arm of the company- Work with clients to manage ongoing goals and expectations

I am responsible for heading up the planning, execution and maintenance of client media strategies, both on and offline:- PPC: Paid Search through Google AdWords/Yahoo-Bing Search Alliance using SearchCenter+ & DS3- Digital media placement through Doubleclick- Offline media buys: Radio & outdoor- SEO: Monitoring through MOZ Pro, keyword research & meta tag creation- Reporting through Google Analytics

* Promoted to Senior Search Marketing Specialist April 2012 - Build, manage, report and maintain Paid Search accounts for Barkley clients - Use of multiple tracking/reporting/optimization platforms, including - Google AdWords - Bing Ads - Doubleclick DS3 - Adobe SearchCenter+/Adobe AMO - Kenshoo - Google Analytics - Adobe SiteCatalyst - Help to implement new processes to streamline Paid Search SOP. Assist in vetting candidates and interviewing specialist and analyst-level team members. - Pitch Search Strategies for New Business - Train analyst-level team members

- Build, monitor and optimize PPC campaigns on the top-tier search engines for roughly 300 clients on the franchisee level. - Manage PPC campaigns on internet yellow pages for over 100 clients at corporate and franchisee levels. - All weekly, monthly and ad-hoc reporting - Client communications regarding the programI was hired to start and train a team of 4 people to handle all local/franchisee client pay-per-click programs in the move to make TMP Directional Marketing a more holistic agency in its offerings of on and offline media.

Search Marketing Coordinator (2007 - 2008):Responsible for a variety of duties for the Interactive Department for all Search clients, including: - Build and launch of Pay-Per-Click campaigns (keyword research, ad copy, campaign setup, etc.) - Weekly/Monthly reporting - Account maintenance, budget-tracking, bid optimizations - SEO Website Evaluations for potential clients - Monthly SEO reports - Coding blog content into HTML - Landing page maintenance - Assisting in client communications when called upon.Interactive Analyst (2008 - 2009)Responsible for all Pay-Per-Lead programs on my client team. This includes: Launch:- Landing page buildout internally- Communication with vendors and affiliate network to acquire lead volume projections and negotiate costs to meet budget and lead goals- Distribute all data required for campaign production- Campaign QA/followup and landing page testing Maintenance - Regular site audits- Monitoring lead volumes/budgets- Use conversion data to allocate and reallocate lead budgets among vendors- Serve as an intermediary between the vendors and the clients- Serve as a technical contact regarding contact form functionality/data/QA- Ensure seamless lead delivery; that leads for my clients are filtered properly, that my clients are not billed for leads deemed invalid by contract, and that lead counts are reconciled between the agency, its clients, and its vendor and affiliate network.