Valerie Skinner Email & Phone Number

Austin, Texas, United States

I help you cultivate simplicity and offload the overwhelm, so YOU can SHINE.I’m a certified OBM with Prowess Project OBM University. I have 14 years of marketing & project management experience at a Fortune 500. I also have 5 years of experience as a business owner. I know how it feels to wear all the hats, so I know the challenges my clients face. I design systems to make your life easier and support how you work best, not create perfectionism. You don’t have to be naturally… Show more I help you cultivate simplicity and offload the overwhelm, so YOU can SHINE.I’m a certified OBM with Prowess Project OBM University. I have 14 years of marketing & project management experience at a Fortune 500. I also have 5 years of experience as a business owner. I know how it feels to wear all the hats, so I know the challenges my clients face. I design systems to make your life easier and support how you work best, not create perfectionism. You don’t have to be naturally organized to have a smoothly running business - let’s make the tools do the work for us! Show less

Austin, Texas Area

Austin, Texas Area

Responsible for IBM Rational brand launches and client references.Developed IBM Rational launch strategy and led project management across teams.Drove growth of client references portfolio to support strategic priorities.Implemented client references across sales and marketing pipeline.Managed client references portal to support sales and marketing.

Austin, Texas Area

Led marketing execution of launch and ongoing promotion of My developerWorks, an online social network for developers.Led team of key stakeholders focusing on My developerWorks adoption, trends, best practices, issues and ideas.Pioneered community leadership in My developerWorks, starting a group and blogs, to understand community dynamics and encourage participation. Written over 80 blog entries with over 300K visits. Created and shared tips and best practices for other… Show more Led marketing execution of launch and ongoing promotion of My developerWorks, an online social network for developers.Led team of key stakeholders focusing on My developerWorks adoption, trends, best practices, issues and ideas.Pioneered community leadership in My developerWorks, starting a group and blogs, to understand community dynamics and encourage participation. Written over 80 blog entries with over 300K visits. Created and shared tips and best practices for other community leaders.Developed marketing plan for developerWorks 10th birthday, including a landing page, timeline, content, podcasts, email, newsletter, Twitter, grassroots, and web site promotion. Managed developer email campaigns and increased registrations from emails by 120% .Managed special offers on web and increased results by 66%. Show less

Austin, Texas Area

Managed the Tivoli Knowledge Center, a web site providing information and resources to IBM Business Partners.Redesigned navigation and content of the Tivoli Knowledge Center.Developed the Tivoli Top 10 – a monthly newsletter for partners, growing subscribers by 200%.Partnered with Tivoli Sales Enablement to deliver materials and education to IBM Business Partners.Developed, managed, and promoted 21 Tivoli Partner Playbooks, an online resource including sales tools, demand… Show more Managed the Tivoli Knowledge Center, a web site providing information and resources to IBM Business Partners.Redesigned navigation and content of the Tivoli Knowledge Center.Developed the Tivoli Top 10 – a monthly newsletter for partners, growing subscribers by 200%.Partnered with Tivoli Sales Enablement to deliver materials and education to IBM Business Partners.Developed, managed, and promoted 21 Tivoli Partner Playbooks, an online resource including sales tools, demand generation materials, and technical resources. Show less

Managed partner program for IBM Tivoli software technology partners.Organized partner recruiting seminars at IBM centers. Worked with agencies to create partner program marketing materials.Integrated Tivoli’s Independent Software Vendor partner program into IBM’s PartnerWorld program. Improved program by streamlining processes, eliminating redundancies, simplifying contracts and leveraging resources across the company.Moved program from manual to online contracts and automated… Show more Managed partner program for IBM Tivoli software technology partners.Organized partner recruiting seminars at IBM centers. Worked with agencies to create partner program marketing materials.Integrated Tivoli’s Independent Software Vendor partner program into IBM’s PartnerWorld program. Improved program by streamlining processes, eliminating redundancies, simplifying contracts and leveraging resources across the company.Moved program from manual to online contracts and automated processes.Managed partner communications through email, newsletters and web sites.Designed process flows and integration points between complex programs and data systems. Show less

Austin, Texas Area

Marketing specialist for IBM Tivoli software Business Partner programs. Managed recruitment and promotion for an online marketing program. Coordinated company participation in trade shows, corporate events, and partner events. Developed and executed marketing promotions at trade shows. Coordinated partner sponsorships for user conferences and trade shows. Created and managed collateral process, including work with agency, to produce partner success stories.

Responsible for company newsletters, manuals, web content, articles, and presentations