Valerie Tan Email & Phone Number

Singapore

Singapore

• Lead the team in Singapore to achieve annual Sales budget in terms of product mix, price per litre, and volume targets, largely in the aftermarket channel.• Manage relationships with existing OES customers and key accounts in Singapore.• Establish new sales channels (i.e., retail network), distribution partners and corporate partnerships as part of company’s expansion drive.• Responsible for the set-up of the B2C e-Commerce sales channel in Singapore.

Singapore

• Steers the Passenger Car business at regional level to achieve targeted sales volume and gross margin/L (EBIT + Gross Margin/L + balanced score card). • Leads the regional deployment of agreed go-to-market plan and associated business models (value proposition, product offer, services, pricing and marketing communication) in Asia Pacific. • Responsible for developing and managing regional key accounts

Singapore

- Responsible for setting up and driving the business in Myanmar with channel partners on key metrics such as turnover, volume, price per litre, profit margin and product mix.- Hunt for new business development opportunities and partnerships in a highly competitive and challenging market.

Asia

- Part of the Corporate Marketing team with the special cap of Trade Marketing Specialist. - Develop and execute key trade, digital, event & POSM marketing initiatives for the Asia Pacific region, in collaboration with local marketing teams across 16 different markets (ASEAN, China, North Asia, Oceania and India).- Develop and execute route-to-market trade strategies that drive both SI and SO - Oversee the planning & execution of key regional tradeshows in Asia Pacific - In charge of building and executing the co-investment plans across 16 Asia Pacific countries in collaboration with the respective local teams.- Spearhead sales incentives programs & CRM programs to generate additional SO of our distributors in the Asia Pacific region.

239 Alexandra Road, S159930

Mitsubishi Marketing • Handles all marketing aspects (including marketing strategies, budgeting, branding, new launches, creative campaign development, retail marketing, public and media relations, customer relationship management and media) and retail operations of the showroom.• Conceptualises and spearheads integrated ATL and BTL campaigns to launch the line-up of new product launches in Singapore for both passenger cars and commercial vehicles.• Manages the Mitsubishi customer database of more than 50K and plan CRM initiatives, events and communications for customers in Singapore.Key Projects:1. Opening of new Mitsubishi showroom2. Cars @ Expo April 20153. Singapore Motorshow 2015: Conceptualised and executed ATL and BTL campaigns for Singapore’s largest Motorshow in 2015, involving all local distributors in Singapore.

239 Alexandra Road, S159930

Citroen Marketing • Executed integrated ATL and BTL campaigns to launch the line-up of new product launches in Singapore for both passenger cars and commercial vehicles.• Organised niche CRM initiatives such as Coffee Appreciation Night for Citroen customer base.

Singapore

• Handles a diversity of accounts, ranging from the agency’s major MNC clients such as 9 hotel brands in Starwood Hotels & Resorts, to government bodies such as Singapore National Eye Centre and SMEs such as UIC and Kodak Lens.• Works closely with the various Sales & Marketing (S&M) directors on the implementation of many advertising and media campaigns for various brand and revenue management initiatives:o Brand Initiatives – Execution of marketing communication plans and diverse operational guest program initiatives o Brand Marketing – Artwork adaptation of monthly ad & billboard campaigns across various digital marketing platforms and advertising media to maintain the unique brand positioning of each hotel brand.o Digital marketing – Launch promotional brand campaigns for new hotel offers & openings through websites, travel agencies, SEM and iPhone applications. • Account planning of annual media budget of $1 million - $5 million of ad placements in local & international publications across 9 Starwood Hotel brands.

High Impact Leadership Programme, Organizational Leadership

Bachelor Of Business Administration (B.B.A.), Double Major In Marketing And Management

Activities and Societies: Chairperson (NUS Kent Ridge Hall, Business Committee), Vice- Captain (NUS Kent Ridge Hall Women’s Volleyball.

International Business

Doing Business In China (DBIC) Summer Exchange Programme 2009, Guanghua School of Management (Peking University, Beijing)