Research, implement, and lead emerging technology initiatives. Oversee all aspects of multimedia-from concept development to final delivery, ensuring projects meet standards of brand standards, quality, and creativity.• COMMUNICATION, OUTREACH & BRANDINGDevelop and implement strategic communication plans aligned with the organization's goals and objectives. • STRATEGIC PLANNING & COLLABORATIONCreate and execute strategic plans for multimedia projects that aligns with the organization's goals.• INNOVATION & TECHNOLOGY INTEGRATIONLead and research latest multimedia technologies trends and explore innovative ways to incorporate new tools and techniques into production processes to enhance communication and brand effectiveness.• E- LEARNING / ONLINE WORKSHOP/ INSTRUCTIONAL DESIGNConceptualize, storyboard interactive online courses. Develop, implement, and maintain e-learning courses from concept to delivery,• SOCIAL MEDIADevelop and implement comprehensive social media strategies that drive engagement, build relationships, and enhance brand visibility. • WEBSITE DEVELOPMENTOversee the design, development, and deployment of websites. Lead content strategy and management for websites.• COMMUNITY ENGAGEMENT & OUTREACHDrive community engagement initiatives as a board member and lead an entrepreneurship group representing the workforce development. Cultivate collaboration, foster partnerships, and spearhead efforts to enact positive change within our community.• MULTIMEDIA CONTENT CREATION Lead the development of multimedia content, including print, videos, audio recordings, graphics, and animations, from concept to completion, with a focus on clear and impactful communication.Projects Handled:• Alliance4 ( Economic Development, Business, Education, Workforce Development )• Annual Report 17-18, 18-19, 19-20, 20-21, 22-23• Interactive Board and Chief Local Elected Official Orientation • Job Seekers Interactive Online workshops

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Main Task & Responsibility:Deliver work on brand equity and challenges the expected for sister companiesDempsey6ixand7even ( Forward Alliance PL) & Urban Group • Senior marketing & multimedia designer & production manager for marketing collateral, brochures, print advertisements, web advertisements, banners & website• Managing and coordination of external suppliers including Print, Design & Research• Copy-writing & proofing of marketing materials • Providing KPI reports for the Director• Setting up media deals with external organizations to ensure optimum marketing exposure at lowest possible cost.Projects Handled:♦ Dempsey6ixand7even, Dempsey Cluster Blocks♦ Contemporary Melting Pot & Bar @Dempsey♦ The Coastal Settlement Singapore @ Changi♦ Jiu Zhuang @ Dempsey♦ Skyloft @ I.Fly Sentosa Singapore

Main Task & Responsibility:To continuously produce good creative concepts for various clients without losing sight of aesthetic design and visual intent• Person in Charge for Project Bidding & Liaising with external clients while increasing brand responsibilities and project volume• Define and refine the digital creative production process from concept to production• Mentor, guide and inspire teammates, manage and ensure that the various design teams operate in an efficient manner• Value speed & excellence in design & production executionProjects Handled:♦ Changi International Airport Group; CAAS- Civil Aviation Authority Singapore♦ NIE / National Institute of Education♦ SAM / Singapore Art Museum for Singapore Arts Festival 2011♦ SENTOSA PLAY / Sentosa Development Corporation♦ STGCC 2011 - Singapore Toy, Game and Comic Convention♦ Reed Exhibition PL / Reed Marketing & Promotional Materials ♦ Singapore Polytechnic- RIOT Magazine ( Publication )♦ Singapore Health Promotion Board ( Publication )♦ CNB / Central Narcotics Bureau Publication ( Choices for Primary & Secondary School )Annual Report Publication:♦ MOM / Ministry of Manpower/ "Working"♦ AGD / Accountants General Department Singapore /♦ HDB / Housing Development Board /♦ JTC CorporationWeb and E-media♦ SENTOSA Play E- web♦ HDB / Housing Development Board ♦ MAS / Monetary Authority Singapore ♦ Art Embassy Singapore

Branding, Design and In House Production for international and locally produced Events; Head of Marketing for Print, Animated Media and Web; Local Media BuyProjects:♦ T-Pain Concert April 2011, Singapore♦ LIL JON Concert April 2011, Singapore♦ Marie Digby Concert 2010, Singapore♦ The Belvedere Beat, Clarke Quay ♦ National Day Parade 2009, 2010, 2011♦ Mini-Cooper Annual Car Pool Parade ♦ Ultimate Magic Singapore @ The Arena Feat. Magic Babe Ning & JC Sum

Projects handled:For Him Men's Spa launchMéthode Jeanne Piaubert Launch Singapore and Malaysia

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