-Manage all marketing efforts to shape the story of two brands, Netgain and Afinety, driving awareness and demand for IT managed services. -Focused on marketing's foundational debt and rebuilt the marketing team including initiating an org-wide needs assessment, determining talent needed to meet initiative goals, realigning work with talent, and cleaning up outdated systems and processes.-Managed more than 12 in person events and launched a monthly webinar series to drive brand awareness and revenue.-Developed and implemented a Salesforce process for opportunity workflow and follow up.-Collaborate regularly with Account Management, Product, and Sales teams to develop target market strategies.

-Manage all marketing efforts to shape the story of two brands, Netgain and Afinety, driving awareness and demand for IT managed services. -Focused on marketing's foundational debt and rebuilt the marketing team including initiating an org-wide needs assessment, determining talent needed to meet initiative goals, realigning work with talent, and cleaning up outdated systems and processes.-Managed more than 12 in person events and launched a monthly webinar series to drive brand awareness and revenue.-Developed and implemented a Salesforce process for opportunity workflow and follow up.-Collaborate regularly with Account Management, Product, and Sales teams to develop target market strategies.

-Managed all marketing efforts of B2B marketing technology company including sharing the story of Outsell to drive awareness and demand for an AI-driven marketing automation platform.-Created and executed robust annual marketing plans resulting in 240% growth in annual recurring revenue (ARR) between 2015 – 2021.-Managed all aspects of marketing including corporate vision, messaging & positioning, content creation, brand standards, website, social media, demand generation. -Developed a marketing / sales process for opportunity workflow and follow-up.-Spearheaded multi-channel marketing effort leading up to the National Auto Dealers Association (industry’s largest annual tradeshow) including direct mail campaign resulting in over $640K ARR.-Initiated and conducted perception analysis with key stakeholders to revise messaging / positioning.-Developed and managed internal training program for on-boarding and ongoing learning for customer-facing staff.-Created and managed customer advisory council, The Outsell Innovator Board.-Named one of “50 Women you Need to Know in Martech” (2017).