Strategic planning, prioritization and execution. Leading team performance & productivity, growth and well-being initiatives.

- Program Lead of key cross-functional strategic initiatives in the Digital Analytics organization,- Strategic planning, prioritization, tracking and reporting for the Digital Analytics organization,- Driver of Change and Innovation accelerator- Team coach and role model, fostering high-performing teams

Founder and leader of the GDAS team (Global Digital Analytics Services):- Built the team from the ground up. Hired internal and external talents. Developed and coached employees, helped design their career plans. Built the team vision, values and strategy. - Orchestrated analytics support and training for non-key markets (LATAM, APAC, Russia).- Delivered incremental revenue through insights from cross-country best practice and benchmarking analyses. - Analytics lead for YeezySupply.com: site analytics and reporting setup, alignment and communications with stakeholders.- Analytics SPOC and strategic adviser to the Digital Growth pillar: coordinate cross-functional analytics resources to support business growth priorities, and inform strategic decisions with data.

- Built and led the NPS insights and analytics roadmap, providing valuable qualitative insights to enhance e-commerce customer experience- Developed and enhanced the digital experience NPS dashboard as PO, for stakeholders to make business decisions with consumers in mind.- Mentored other team members to use storytelling to turn insights into action, to enable and facilitate a consumer and data-driven culture.

Unlock new business growth with data-driven insights, combining data analytics and market research to truly understand customers:- Full range market research: questionnaire design, survey setup, data collection, processing and analysis,- Full range Big Data analysis: analysis plan design, SQL querying, statistical analysis,- In-depth transversal analysis,- Dashboard presentation, visualization, reporting,- Drawing of insights and recommendations.Achievements: - Conducted an end-to-end consumer research in order to recommend improvements in one of the collections of a major Dutch fashion retailer, and leverage its full potential.- Designed and implemented a unique project combining consumer survey and behavioral data, to recommend best assortment and targeted marketing campaigns, and maximize performance in each store.- Performed an in-depths analysis to recommend the marketing campaign that generates the highest profit among loyal customers.

Product Manager and Program Manager on the new Big Data platform: - analysed the user experience feedbacks and conducted field observations to design, develop and implement the next product upgrade, - collaborated with the technical team and senior business stakeholders to develop a unique Big Data platform, which compiles all performance data coming from different sources, and aims at facilitating business decisions with a better information,- coordinated the deployment of three new “Big Data” products with a team of 8 regional leads, covering up to 20 markets in ENA.

Working in collaboration with the Heineken Global Brand Team specifically on:- global sponsorship (James Bond, Coachella, Champions League, Rugby World Cup, etc): designed a unique methodology to evaluate and monitor sponsorship activation and property,- digital marketing activities: lead a cross-functional working group aiming at providing guidance on social media strategy and developing standard tools and KPIs to measure digital activity,- below-the-line activation: initiated a culture of shopper insights & evaluation in providing new tools and sharing platforms, as well as facilitating monthly presentations.

Strategy and Insights management for Innovation, Connection/CRM (digital) and Pregnancy & Breastfeeding global marketing teams, to design the future of Danone’s marketing with consumers at its core:- designed, championed and implemented various consumer tests worldwide, with a specialty in the 
digital field: touchpoint mapping, digital U&A (passive monitoring & online listening), Connection performance tracker,- created a unique research plan to develop and test digital services for Consumer brands,- setup and carried-out a brand new methodology, including sales forecasting, to develop a major non- food innovation proposition, with a unique business model,- carried-out exploratory research (opportunity sizing) and built a new business model to enter a new category for the company.

Analysed the Cow&Gate Wheaty Biscuits performance and designed a 3-year marketing plan. Developed the new 2012 WB 360 campaign including radio, digital, CRM and in-store activity. Managed new products portfolio within Aptamil breakfast cereal range and prepared the launch of a new SKU.

Consumer insights and strategic support to the global team, on Immunity formula milk brand platform, and baby food & milk innovations. Developed and managed a broad spectrum of research tools within the Danone consumer insights community, both in NPD and communication. Specialisation in optimisation tools: concept, volumetric, marketing mix.

- Cruising down the Mekong river, - Window-shopping in Bangkok, - Hiking through the Himalayan range, - Getting lost in Varanasi, - Sight-seeing in Kashmir, - Horse-riding in Mongolia,- Touring in Beijing.

Market research support to post-menopausal osteoporosis (Bonviva), prostate diseases (Avodart), and travel vaccines (Malarone) teams.Managed market research with proprietary GSK tools, analysed continuous data and provided advice and recommendations to marketing teams.Produced an analysis on generic vs. branded drugs, using examples from FMCG market.

Managed and coordinated global market research projects for Tassimo machine and the coffee category, both quantitative and qualitative, ad hoc and continuous.

Setup, implemented and managed many quantitative market research projects from briefing up until results analysis and presentation, for FMCG clients. National and cross-country scope, specialisation in New Product Development and Communication Efficiency tools. Key clients: SCJohnson, Sara Lee, Lindt, Mont Blanc.