Valerie W. Email & Phone Number

Antwerp, Be

Curatedition is an online platform that features a collective of experienced editors who offer their thoughts on a wide range of issues from mental wellbeing to luxury must-haves.

Doodle Room is a boutique “idea house” that offers a creative and comprehensive package of branding, concepts and creative executions pertaining to print, social media, web and TV.–Clients include East West Travellers, CAAS, interTouch (worldwide),Asia Pacific Breweries, Standard Chartered Bank, MTV, UBS, Abbott Laboratories,adidas (Singapore), ExxonMobil (Asia Pacific), Singapore Management University (SMU), National University of Singapore (NUS),United International Pictures (UIP), Warner Music, CapitaLand, Tampines Mall, The Heeren Shops, KOP Ltd, Walt Disney, Nippon Paint (China), Bon Café and many more.

Antwerp, Flemish Region, Belgium

Unifly is a software company providing drone traffic management services to clients worldwide. Our clients are predominantly aviation authorities and owners of critical infrastructure such as DFS (Germany), Skeyes (Belgium), NAVCan (Canada) and Port of Antwerp (Belgium). My role involved assisting the Chief Marketing Officer to create content for all digital and non-digital collaterals including – corporate identity-related topics, UX/UI of the software interface, website, social media and long form articles for online publications. I wrote executive summaries, press releases, white papers, and company documents such as our Communications Strategy, as well as the outward-facing Corporate Sustainability Policy. In addition, I transcreated Dutch documents to English and was involved in research and strategy creation for sales & marketing purposes.

Popaganda is a food business that aims to be delicious, healthy, fun, friendly to the environment and meaningful to its immediate community.

Singapore

Juicing ideas and messaging for various product campaigns and marketing initiatives belonging to Google, Asia Pacific.

Managing the editorial and art team, creating story ideas/visual concepts/covers, planning and budgeting for 12 issues, coordinating and managing supporting teams in production, sales, traffic, distribution and creative marketing.

I have worked with advertising and creative agencies such as J. Walter Thompson, Ogilvy, Publicis and Toaster at Google; and provided content and served as an editor for organisations like Singapore Press Holdings, Reader's Digest and Thinkfarm. In addition, I've authored, edited and created publications including books for individuals and establishments such as National University of Singapore.

-Involved in conceptualising, creating and executing a custom title - PhotoYou for Canon Asia Pacific to target photography enthusiasts and hobbyists. The magazine is distributed in the Asia Pacific region in Malaysia, Indonesia, Singapore and Thailand.

Sydney, Australia, Singapore

Grain & Pixel specialises in providing creative interactive solutions using innovative digital technology. It was founded in 2006 by a team of creatives, artists and technology specialists. The agency has a main office in Sydney, Australia. Clients include Sony Ericsson (flagship store Bangkok,) HP Regional (Asia’s first holographic OOH campaign), Audi, Hugo Boss (Singapore’s first Interactive Retail Window) and Ritz Residence (Singapore’s first high tech property sales gallery). Its most recent project was using creative technologies to create a modern retail space for OPSM’s flagship store, Sydney. (OPSM is Australia’s largest optical care providerrepresenting luxury brands)

Responsible for creating and providing motoring content to publications like Straits Times Life! Torque, Motoring and Highway magazines. This includes collating and preparing image materials for the layout process.Involved in production of motoring programs with Mediaworks.Pen regular motoring, corporate-related issues and travel columns for women’s magazines like Her World, Elle andHarper Bazaar.Art direction and coordination of photo-shoots. Responsible for taking magazine quality pictures for own articles also.Sub-editing

Thepowermba, Mba, Business Strategy, Entrepreneurship, Marketing, Innovation & Digital Transformation

Llb (Law) Hons, Law