Valeriia Muradova Email and Phone Number

• Increased ROI of engagement campaigns by 20 percentage points by optimizing the communication scheme;• Increased upsell conversion by 5 percentage points by optimizing customers selection process;• Monitored and evaluated the effectiveness of trigger campaigns;• Increased the monthly margin profit by RUB 1,5 mln by optimizing one of the mostexpensive campaigns;• Researched customer base in order to develop new campaigns;• Forecasted key metrics on monthly basis;• Worked closely with the Data Warehouse and Product teams to develop new BIdashboards;• Provided analytical insights to Marketing team.

• Increased the retention by 4 per cent points in the first month by developing clients’ segmentation based on their deliveries behavior; • Increased leads conversion by 66% per cents by developing and implementing triggered communication scheme; • Optimized the call-center work decreasing a manager’s work time spent on manual job associated with work in CRM system by 58% man-hours per day; • Implemented real-time dashboards for decision-making process of the company’s management based on key metrics such as average cheque on client, ARPU, CAC, retention rate, etc.; • Prepared the quartal reports presentations for company’s investors.

• Analysed the market for financial technological products needed investment decision; • Analysed the products needed investment decision and their competitors; • Evaluated the reliability of financial model provided by the clients; • Assisted to the investment project evaluation.