As the Product Marketing Manager at CivicTrack, I’m focused on driving the success of our go-to-market strategies to generate leads and improve conversion rates. My role includes:- Creating and executing GTM strategies to support product launches and drive growth- Building nurture campaigns that engage both cold and warm prospects, helping convert them into customers- Leading lead generation through content, ads, and events to boost awareness and interest- Managing product positioning across email, social media, and our website to ensure we’re reaching the right audience- Conducting market research to stay on top of the competitive landscape, understand customer needs, and find new market opportunities

- Lead email marketing and content strategies to engage recurring clients and drive sales- Manage demand generation efforts through targeted campaigns across email, social, and content channels

Social media content, blogging and paid advertising campaigns for clients

Led the marketing efforts for the Satellite brand of glucose meters, driving B2C and B2B campaigns to boost sales and expand market presence in the Russian market. - Worked closely with sales representatives to capture the largest market share. - Successfully launched an award-winning website, developed new product branding, and designed innovative packaging that enhanced brand visibility.

I was responsible for building customer community through different channels - social media, events, and publications.Increased brand mentions by 47% and overall engagement in social media by 126%

My role was to respond to enquiries from journalists, write press releases, try to interest journalists in the organization’s stories and campaigns, arrange for spokespeople to speak to the press, and monitor media coverage.27 published news articles, 5 TV news videos

My role was to establish a business presence on social media and drive traffic to the website.Gained 458 Facebook followers in a month and increased website traffic by 53 % using social media.

- Created 120+ engaging social media posts, 10+ informative blog articles, and 20+ email newsletters.- Developed compelling copy for Facebook and Instagram ads, resulting in a 15% increase in website leads.