Valerine Saini Email & Phone Number

Adelaide, Australia

Malaysia

An independent talent arm of Astro Group. Managing a team of campaign strategists, sales personnel, account managers, admin staff who also plans out training schedules and development for internal and external talents.

Kuala Lumpur, Malaysia

Kuala Lumpur, Malaysia

Kuala Lumpur, Malaysia

Kuala Lumpur, Malaysia

Conversant with the brand, standards and DNA (visual and written, product, service, distribution e.g. brand Packages)Manage brand compliance for the hotel to grow the equity of the hotel and outlet brands and the brand equity across all channelsManage all marketing/promotional/sales collateral development/production both on and off lineManage a fully integrated communications calendar for the Hotel around events, food and beverage, public holidays, need periodsEstablish and maintain a relationship with Key local press and local mediaLiaise with the regional Communications team to maximise communications exposureEnsure all visual and written communication (internal/external, offline/online) is fully aligned with the hotels positioning and brandIdentify opportunities to further expose the hotel and maximize revenue opportunities through sponsoring local sport/cultural/art events that are aligned with the hotel positioning and are sound in delivering a strong ROIDrive the marketing and communication (internal and external) of the Hotels CSR commitmentsTo identify complimentary Partnership opportunities to grow the hotel equity (always ensuring our own Loyalty and Subscription programmes are protected)In conjunction with the Director of Revenue manage country, regional and global partnership opportunities with airlines and financial institutionsEffectively manage the hotel’s content and images through conducting regular website auditsProactively explore all online opportunities for the hotels including but not limited to; local business opportunities, city/regional tourism organisationsSet-up, manage social media accounts and sharing sites as relevant to the hotels markets (Facebook, Twitter, You Tube, Flickr etc) and develop social networksMonitor various media for positive and negative comments and discussions about the Hotel (Tripadvisor, Blogs, Forums). Take part in conversations and answer comments as a mediator

Kuala Lumpur

Handling Corporate Accounts segmented by areas of coverage.Servicing Embassies and Chambers of CommerceResponsible for increasing the Corporate DatabaseResponsible in increasing Hotel sales by getting new business and ensuring repeat businessResponsible in building and sourcing for new corporate accounts and maintaining rapport with existing accounts.Supports Director of Sales in formulating and implementing sales & marketing strategies, promotional materials and corporate cocktailsOffice administration – managing activity diary (appointments), preparing quotations and contracts and securing RFPs( Request for Proposal) to targeted MNCs.Provide training and guidance to new team member.Ensuring all tasks are performed inline with audit requirement and meets KPOs. Attend corporate cocktails attended by companies’ CEOs and Ambassadors to create relationship building and understand the market conditionPrepare daily, weekly and monthly report for Director of Sales as a summary of daily activity, productivity, market overview competitor’s information.To monitor and work closely with Finance to ensure minimal aging accounts on books.

Sunway, Petaling Jaya

Servicing Corporate MICE – Oil & Gas, Freight Forwarding, Logistics and ShippingMain focused accounts are : DHL, Carigali Triton, UPS, BP, ExxonMobil, Kuehne + Nagel and Shell Malaysia.Responsible in increasing sales for the Hotel by booking new targeted business segments while maintaining and servicing the existing business.Directly responsible in coordinating and ensuring the success of individual bookings in both local and international level.Responsible for sales conversion for meetings & event for over 40 meeting rooms and 1234 accommodation rooms.Empowered to yield bookings and use diary management skills to maximise the profitability of events.Responsible for ensuring all aspects of the event from capacity logistics, catering, Audio Visual and theme were sold out and hand over to the hotel.Directly involving in negotiation of rates with venue finding agencies and direct corporate clients and arranging site visits for clients Ensuring all enquiries and bookings for rooms are handled efficiently and with a view to maximum sales revenue and overall profitability of the HotelAttends sales meeting chaired by our Director of Business Development to report on market overview, competitor analysis and strategies to increase revenueResponsible for the regular cleaning of the client and agency database and fully record entries relating to client within the computerised diary system and maintain up to date information

Mines

•Servicing corporate, government and embassies•Responsible in increasing sales for the Hotel by booking new targeted business segments while maintaining and servicing the existing business.•Planning promotional parties / functions for major accounts and regular clients.•Responsible for penetrating the non-traditional market and business development.•Directly involved in formulating and implementing marketing strategies.•Handling accounts from Indonesian market for leisure and FIT segment.•Assisting the Director of Sales in setting sales policies and procedures based on corporate sales target.•Assisting the Director of Sales in preparation of the annual business plan.•Consistently trying out new strategies to gain more market share.•Carry-out daily tasks such as cold calls, telemarketing and sales calls, whereby sales blitz on a weekly basis to generate leads•Specializing in handling International Government and Corporate Events i.e.:1. Organization of Islamic Convention 2002 (OIC 2002)2. Exxonmobil Asia Pacific Conference 20023. Formula One – Formula One World Travel UK, 2002 Travel & More GmbH, 20024. 13th NAM Summit, 20035. State Visit by Minister of Kazakhstan, 2003

Bachelor'S Degree (Hons), Hotel Management

Higher Diploma, Hotel Management