- Analysis/Reporting: Preparing timely management reports and accurate Category/Channel plans, forecasts, outlooks and strategic views. Managing the yearly preparation of the Company’s budget. Contributing to the preparation of board and investor finance reporting packages and presentations.- Budgeting/Long term strategies: Collaborating with other departments to “own” Brand P&L, discussing Company plans and agreeing on future paths to be taken, providing ad-hoc financial analysis and business case support. Devising long-term development strategies for product categories, participating in all Brand/Channel leadership meetings.- New Launches: Supporting Go-To-Market strategy and develop commercial insights for innovation launches, partnering with Category Core Team. Analyzing data or insights to determine industry and consumer trends.

- Assisting with the creation of and oversee ongoing maintenance of all commercial sales support tools- Coordinating design agencies, fulfilment houses and external agencies to produce and deliver all relevantmarketing materials- Creating and maintaining trade calendar of category activities- Reporting regularly on data and industry trends relating to trade categories. Assisting in the updating of data and reports internally and to customers

- Updating reports on a daily, weekly and monthly basis to support the Revenue Department- Elaboration of ad hoc reports through the enterprise tools (TMS for hotels, EzRMS, STR Global)- Support for the aggregation and analysis of monthly forecasts and budgets- Support for configuration and updating of the Revenue Management System

- Planning and implementation of the Corporate Identity.- Communication management through several advertisement tools (magazines, boards, real estate websites, radio, gadget, PPC Campaigns, newsletters).- Monitoring of marketing data in order to constantly improve consumers' satisfaction.

One year Graduate Scheme where I worked in the different Silcep's departments with the responsibilities of:- Increasing clients' portfolio.- Budgeting- Costs analyses- Data and research analysis