Strategic, Tactical, and Operational consulting services:- affiliation: collaborating with other companies or brands to promote their products;- digital marketing campaigns: creating and managing online advertising campaigns on platforms such as Google Ads, Meta Ads, Amazon Ads, Spotify Ads etc.;- social media management: managing and curating company profiles on social media platforms to increase visibility and engagement with the audience;- mentorship: providing guidance… Show more Strategic, Tactical, and Operational consulting services:- affiliation: collaborating with other companies or brands to promote their products;- digital marketing campaigns: creating and managing online advertising campaigns on platforms such as Google Ads, Meta Ads, Amazon Ads, Spotify Ads etc.;- social media management: managing and curating company profiles on social media platforms to increase visibility and engagement with the audience;- mentorship: providing guidance and support to digital professionals or entrepreneurs in specific fields to help them achieve their goals;- SEO: optimizing websites to improve their position in search engine results and increase organic traffic. Show less

Creazione e gestione di profili social sulla pallacanestro Italiana:- FACEBOOK: https://www.facebook.com/ceraunavoltalaseriea- TWITTER: https://x.com/serieA_amarcord

As a Digital Strategist, I develop and execute effective digital strategies that align with business objectives and drive growth. My responsibilities include:-Conducting thorough market research and analyzing data to identify new opportunities and trends in the digital landscape.-Collaborating with cross-functional teams to design and implement innovative digital campaigns that enhance brand awareness, engagement, and customer acquisition.-Leading the development of digital… Show more As a Digital Strategist, I develop and execute effective digital strategies that align with business objectives and drive growth. My responsibilities include:-Conducting thorough market research and analyzing data to identify new opportunities and trends in the digital landscape.-Collaborating with cross-functional teams to design and implement innovative digital campaigns that enhance brand awareness, engagement, and customer acquisition.-Leading the development of digital marketing plans and ensuring their successful execution by managing timelines, budgets, and resources.-Utilizing data analytics and performance metrics to measure the effectiveness of digital campaigns and continuously optimizing strategies for maximum ROI.-Staying up-to-date with the latest industry trends and technologies to remain at the forefront of digital strategy development. Show less

As a Client Manager, I was responsible for managing top-tier clients by:-Analyzing, designing, and evaluating the results of digital marketing strategies in alignment with business and digital objectives.-Building and maintaining strong client relationships.-Defining and implementing effective processes and activities.-Managing and guiding internal teams.-Leading project execution across client and practice teams.-Driving innovation to achieve set objectives.

As a Team Leader, I successfully led a team of 18 Specialists (SEO, SEA, Project Managers). My duties included:-Managing top-level projects;-Developing digital growth strategies for the team's clients;-Overseeing human resources management;-Providing support in campaign analysis and optimization (Google, Facebook, Amazon, Bing);-Creating commercial proposals.Furthermore, I made a consistent effort to bring out the best in my colleagues on a daily basis… Show more As a Team Leader, I successfully led a team of 18 Specialists (SEO, SEA, Project Managers). My duties included:-Managing top-level projects;-Developing digital growth strategies for the team's clients;-Overseeing human resources management;-Providing support in campaign analysis and optimization (Google, Facebook, Amazon, Bing);-Creating commercial proposals.Furthermore, I made a consistent effort to bring out the best in my colleagues on a daily basis. Additionally, I was responsible for teaching training courses on SEO/SEA and digital marketing. Show less

I worked on SEO and SEA at Pro Web Consulting (Cerved Marketing Intelligence group), where I had both operational and project management responsibilities.A key aspect of my role was to develop strategies to harness synergies among the different channels I was in charge of, with a specific focus on:-Organic Search, primarily on Google (Italian and international markets);-Paid Search and Advertising, particularly on Google, Amazon, and Social Networks.

"For the Love for the game", I write articles about Italian basketball of the past years. Memories and nostalgia are the bases of my works.

To enhance my digital marketing skills, I worked on both Search Engine Optimization (SEO) and Pay-Per-Click (PPC) Campaigns, including:-Analyzing the main factors that affect search engine rankings, such as website architecture, performance, and on and off-page optimization;-Conducting keyword research and ranking analysis;-Analyzing backlinks and domains;-Continuously monitoring websites;-Managing and optimizing search and display campaigns on the Google… Show more To enhance my digital marketing skills, I worked on both Search Engine Optimization (SEO) and Pay-Per-Click (PPC) Campaigns, including:-Analyzing the main factors that affect search engine rankings, such as website architecture, performance, and on and off-page optimization;-Conducting keyword research and ranking analysis;-Analyzing backlinks and domains;-Continuously monitoring websites;-Managing and optimizing search and display campaigns on the Google network;-Developing social media campaigns. Show less

As a Digital Media Planner, my responsibilities included:-Planning and managing display campaigns with direct publishers and affiliates;-Managing advertising campaigns on biddable media platforms such as AdWords, Bing Advertising, Facebook, and Amazon;-Analyzing campaigns to improve performance metrics such as OR, CTR, CR, eCPA, and ROI and make accurate forecasts;-Buying advertising spaces in RTB and Programmatic from Adform DSP;-Developing advertising materials, including… Show more As a Digital Media Planner, my responsibilities included:-Planning and managing display campaigns with direct publishers and affiliates;-Managing advertising campaigns on biddable media platforms such as AdWords, Bing Advertising, Facebook, and Amazon;-Analyzing campaigns to improve performance metrics such as OR, CTR, CR, eCPA, and ROI and make accurate forecasts;-Buying advertising spaces in RTB and Programmatic from Adform DSP;-Developing advertising materials, including concepts, messages, and graphics;-Managing and expanding a large portfolio of publishers.All of these efforts were aimed at achieving the client's goals. Show less