- Develop and execute the annual marketing strategy plan.- Guide the development of plans and components (Advertising, PR, Social Media, CRM, Visual) to build and increase the brand awareness in line with the target customer profile.- Manage relations with advertising, media, press.- Manage and collaborate to coordinate all the events.

- Develop and execute the annual marketing and sales strategy.- Guide the development of plans and components (Advertising, PR, Social Media, CRM, Visual) to build and increase the brand awareness in line with the target customer profile.- Manage relations with advertising, media, press.- Manage and collaborate to coordinate and execute all the events.

- Support the Head of Marketing Southern Europe in the delivering of ad-hoc cross centers marketing projects (onsite events and co-marketing activities across the Italian centers).- Support the development and execution of the marketing strategy in support of the Italian centers' strategy.- Follow and support the development of plans and components (Advertising, PR, Social Media, CRM, Tourism, Research & Visual).- Collect all the relevant data from the 5 Italian centers to carry out analysis on key marketing projects in order to determinate overall ROI.- Provide weekly update to Head of Marketing Southern Europe on local centers marketing activities (including digital communication and activities) in order to increase awareness and visibility and share best practices.- Liaise with Centre Marketing Managers to gather information to be shared between the Head Office in London and each center.- Produce monthly analysis on the competition across Italy including new openings, promotions and key marketing activities, on site events. Plan visits of key competitors as requested.- Support the Head of Marketing Southern Europe in selecting new potential commercial partnerships, agencies, suppliers and business partners to develop co-marketing activities. - Conduct ad-hoc analysis (i.e. tourism data, center sales, return on investment of key projects) a provide marketing reports.

- Develop and execute a marketing strategy in support of center strategy and guide the development of plans and components (Advertising, PR, Social Media, CRM, Tourism, Digital, Research & Visual) needed to deliver footfall results and build brand awareness in line with the target customer profile.- Develop the marketing strategy to deliver center objectives and leverage cost-efficiencies in regional planning ensuring value is maximized.- Communicate and interpret the results of consumer research to support the formulation of consumer strategy.- Develop promotions and an annual event calendar to support footfall objectives and the consistency of the Group image via a balanced blend of communications, tourism initiatives, visual and PR support planned in accordance with centralized Head Office support and center marketing strategy.- Manage the relationships of local advertising, media, press, web or promotion agencies in support of the center strategy and a centralized plan.- Deliver ROI analysis and provide marketing reports, as requested, to inform decision-making.- Manage, monitor and analyze center marketing budgets, including procurement processes, to ensure optimization and cost-efficiencies.- Support and/or introduce center level initiatives for commercialization programs, affinity, CRM-card and other programs to enhance center profitability.- Respond to downward sales trends with appropriate activities or request for additional support.- Achieve and maintain visual standards for center devised by Head Office, in compliance with established guidelines.- Devise and implement a local tourism strategy that complements both regional and company tourism initiatives.

Responsible for all tourism marketing activities aiming at increasing tourist flows at the Italian centers.Key Accountabilities:- Develop the tourism marketing plan and an annual event calendar to support tourism objectives.- Manage, monitor and analyze tourism budget.- Manage the relationship with tourism advertising, media and press.- Manage the relationship with national and international Tour Operators, Tourism Board, Convention Bureau and hotel partners.- Manage and organize B2B and B2C events.- Develop and manage B2C and B2B marketing projects. - Attendance at most relevant national and international tourism trade shows.- Manage and organize Familiarization Trips and Press Trips.

- Develop and execute the marketing strategy and guide the development of plans and components (Advertising, PR, CRM, Visual).- Manage and collaborate to coordinate all the events.- Manage relations with advertising, media, press.