Daniel Valero Email & Phone Number

New York, New York, United States

New York, New York, United States

New York, New York, United States

• Manage an agency team of 15 individual contributors tasked with activating full-funnel performance marketing media across 5 regions and 5 channels (Paid Social/Search, Linear TV, CTV, Programmatic Display) for B2B/B2C client• Work closely with client CMO to help establish and deliver against performance marketing KPIs• Analyze and report on weekly performance trends in Google Analytics, sharing insights and learnings• Develop testing, measurement, and evaluation plans to inform future strategy and iterative test-and-learn campaigns• Collaborate with marketing analytics and media buying teams to continually test and evaluate new vendors and channels• Lead senior client relationship with key stakeholders, while also liaising with internal teams to communicate overarching client business objectives and turning them into actionable performance marketing campaigns• Coordinate media planning and campaign launches in emerging markets within the LATAM and APAC regions• Train and mentor staff in cross channel measurement, ad operation, media planning strategy client communication, data driven storytelling, and execution across all paid digital media channels• Contribute to company Diversity, Equity, and Inclusion mission by planning and leading company-wide meeting and coordinating with Employee Resource Group leaders

Greater New York City Area

• Build trusted relationship with senior client stakeholders to plan and execute media plans to help grow customer acquisitions• Integrate overarching client business objectives with day-to-day operations through detailed execution roadmaps to drive continual growth• Cultivate extensive knowledge of OTT/CTV space to help drive subscriber growth for my client• Gain deep understanding of key client KPIs and macro/micro objectives to inform strategy for measurement and testing plans• Work collaboratively across departments to best optimize, measure, and report on campaign execution• Lead development and execution of growth media plan throughout 2020 to drive year-over-year revenue grown for Senior Living Advisor company despite COVID headwinds• Train and mentor staff in measurement, ad operation, media planning strategy, and execution across all paid digital media channels• Oversee team of 6 analysts and all internal project management to ensure team can over-deliver on client goals and expectations• Drive development and implementation of integrated marketing plans for a Senior Living Advisor company, spending $40M annually across various media channels such as SEM, Paid Social, and Display• Develop and leverage internal dashboards to help discern weekly insights for campaign optimization and reporting• Contribute to company Diversity, Equity, and Inclusion mission by planning and leading company-wide meeting and coordinating with Employee Resource Group leaders

New York, New York

• Lead client strategy and quarterly media planning for campaigns totaling +$10M for major OTT advertiser• Owned weekly performance and pacing discussions with senior client leadership• Managed direct reports, onboarding to Kepler strategy, and best practices• Provided though leadership for clients against key business objectives

Greater New York City Area

• Oversaw day-to-day project management of media strategy for OTT Video advertiser spending +$15M/year• Owned end-to-end media activation process, including asset delivery management, audience strategy, budget allocation, multi-touch attribution tagging, and trafficking processes• Lead vendor billing and client invoicing process, and contract negotiation with multiple media vendors

Washington D.C. Metro Area

•Collected and analyzed large data sets, using Excel and Stata, on issues for 3,069 counties across the United States•Extracted data from various sources after checking for validity, in order to construct data sets that fit their needs•Incorporated analytical and quantitative problem solving skills to improve and manage data sets •Worked on research publications that were later distributed to members

University Of Maryland

•Coordinated training presentations for all new sports officials•Supervised all activities on and off the playing field, while maintaining responsibility for athletes and employees alike

•Collected and organized data sets with up to 200 units of economic factors•Generated comprehensive presentations on a number of economic themes in accordance with the specifications from my supervisor•Coordinated with the head of economic affairs to create a project on Mexican car part exports, requested specifically by the ambassador

Rockville, Maryland

Bachelor Of Science (B.S.), Mathematics, Graduate

Activities and Societies: College Park Scholars; International Studies, Maryland Club Triathlon, Official for Campus Recreation Services.

Education record