Sun Music International LLC, based in Miami, USA, is a company distributing professional audio solutions and gears of recognized brands like Beyerdynamic, Nexo, Adam Audio, Telefunken, Antelope, Phoenix, Charter Oak, Ecler and some more. The company’s headquarters are in Caracas, Venezuela, and distribute the merchandise from Miami to local and foreign markets.Key Responsibilities:• Plan and deploy strategic events, seminars and conferences to promote brands: Beyerdynamic, Nexo, Adam Audio, Telefunken and Antelope.• Manage relationships with key accounts to foster medium to long-term relationships.• Planning and edition of content for social media, newsletters, and press releases.Accomplishments: • Planning and design of Sun Music Pro Website.• As a result of the academic research for my master's degree thesis, I designed and implemented a digital marketing plan to build brand awareness and position the company in the local market.• Increased the database by 40% by creating a promotional post on Instagram, which asked users to participate in a survey to win some prizes.

Key Responsibilities:• Plan and execute Google Ads, Facebook Ads and AdRoll campaigns for Platform.Miami’s customer: Shoot My Travel.• Measure and report the performance of digital campaigns vs. goals.• Plan, creation and edition of video scripts for Platform.miami Academy.Accomplishments: • Created effective paid Facebook advertising campaigns, which increased website traffic by 50% in two months.• Optimized ad copies, resulting in a higher quality score and a lower CPC.• Delivered 30 edited and reviewed video scripts in English, ready for the production phase.

Key Responsibilities:• Design and execution of marketing strategies for channels, sales force and key accounts.• Execution of changes in the advertising cycle, nationwide.• Design programs for Key Accounts and SalesForce.• Plan and monitor the budget. Accomplishments:• Successfully launched Chesterfield within the company and trade channels, nationwide. Q4, 2016.

Key Responsibilities:• Implement consumer engagement strategies in compliance with portfolio and channels.• Design and execution of corporate marketing campaigns and communication strategies. • Design and execution of marketing trainings for the sales force.• Manage relationships with advertising agencies and suppliers.Accomplishments:• Successfully implemented a new consumer engagement strategy and platform for Marlboro within the company and consumers through promotions, brand activities, paid media and display ads. Q3, 2015.• Increased consumer's database by 30% through brand activation activities in POS and LAMPs (Legal Age Meeting Points). Q3-Q4, 2015. Q1-Q2,2016.• Designed and launched Marlboro’s website according to legal guidelines for the tobacco industry. Q3, 2015.

Key Responsibilities:• Brand consultancy regarding corporate communications for Toyota de Venezuela, Sodexo, Seguros Venezuela (insurance company) and Ron Santa Teresa.• Design and execution of corporate campaigns and launch events of client’s tools and products.Accomplishments:• Design and implementation of the corporate launch campaign of the Toyota Corolla 2015.• Deployed the brand makeover process of Seguros Venezuela at the corporate level.

Key Responsibilities:• Planning and execution of direct marketing strategies towards the target audience (high school students).• Management and implementation of the visiting program to promote the University through informative talks.• Production of promotional material (brochures, POP material and academic offer book).Accomplishments:• Increased effective visits to high schools (delivered the informative talk) by 300% compared to the previous academic period.

- Writing press releases for the intranet.- Updating the information boards.- Publishing relevant information for the employees in the dining room display system.- Supporting not only the creation but also the deployment of internal communication campaigns for the “Pasión por la mejora” Program at Los Cortijos Factory.