Valeria Solano Email & Phone Number

Costa Rica

• Advise national and international clients in marketing matters.• Create strategic plans and content calendars for the social networks of each client, in order to follow the objectives established by the company, either in English or in Spanish.• Create branding from scratch, including creation of the logo and its respective brandbook.• Carry out the communications in traditional and digital media, according to the client's goals.• Prepare graphic design materials for the different content calendars, as well as individual designs that are requested at the time.• Create ideas for blog posts, as well as write, upload to the web platform, schedule and publish them. Each of the articles made have SEO incorporated (keywords, metadescription, among others), so that they collaborate with the web page moving up in the *search results.*• Create and edit audiovisual material.• Create corporate presentations, taking into account the graphic line of each of the clients.

Costa Rica

•⁠ ⁠Build onsite merchandising campaigns for Devices products for promotional events (e.g., Prime Day), homepage marketing campaigns, new product launches, and other marketing throughout the year.•⁠ ⁠Build detail pages for new device launches (such as Fire TV, Blink and Fire TV Soundbar) based on the content and layout provided by OX Product Marketing Managers.•⁠ ⁠Conduct onsite updates as needed, such as updating detail and landing page content, cross-site merchandising placements, and site widgets.•⁠ ⁠Address content bugs in merchandising campaigns, detail pages, and landing pages, as flagged by stakeholders.•⁠ ⁠Track and record operational metrics such as project progress and number of campaigns built to help the team deliver on our commitments and identify opportunities for automation,•⁠ Contribute their first-hand experiences during retrospectives and deep dives focused on marketing build processes.•⁠ ⁠Contribute to strengthening MBA's standard operating procedures (SOPs) as they develop expertise in different marketing tasks.•⁠ ⁠Conduct monthly content audits of Devices onsite domains to log and address bugs or incongruencies.

Moravia, San José, Costa Rica

• Conducting comprehensive digital market analyses, identifying patterns and consumer behaviors in order to optimize online marketing strategies.• Working closely with the education and management teams to coordinate digital marketing efforts with the day-to-day reality of the school.• Managing and enhancing digital presence through targeted social media strategies, website content optimization, and online advertising.• Playing a pivotal role in organizing and representing the school at various events and meetings meant to expand brand recognition in the market.• Making sure all digital marketing initiatives were in compliance with the institutions values and mission, as well as with regional regulations.

Costa Rica

• Prepare and monitor the institution's annual plan and ensure compliance.• Formulate and monitor the budget of the Marketing department.• Plan, coordinate, execute and evaluate academic agreements, sponsorships, media purchases, advertising campaigns, special activities, national and international congresses and seminars, among others.• Coordinate, approve, supervise the development and distribution of promotional and advertising material of the institution.• Provide attention and follow-up to the attraction of prospects, such as national and foreign students who want information about the university and career programs; undergraduate and postgraduate.• Ensure the correct use of the brand image in the market.• Investigate markets and activities in national and international institutions.• Creation and editing of photos and videos for social networks.• Coordinate the exhibition in marketing plans, media, graphic and audiovisual media; as well as the management of multidisciplinary groups.• Carry out “immediate” designs when the agency wasn’t available due to the high demand for designs, maintaining the graphic line of the brand and in accordance with the required measurements.• Creation of corporate presentations for the company.• Creation, editing and publication of videos on TikTok, following the *trends* of the moment in order to attract a young audience.• Coordinate with the external agency content calendars, advertising material, events, designs, valuable content required by the Sales Department, photographs for the University and the Rector's personal brand.• Coordinate the creation of the strategy, structure and planning of the university’s radio program called "Cooperative Innovation", broadcasted by CRC 89.1 FM, every Monday at 3 pm

Costa Rica

• Create digital strategies and content calendars for the different social networks of the brands.• Elaborate animations of the posts, in order to give a more dynamic sense to the feed.• Prepare copy for both social networks and different campaigns, according to the client's brief and their objectives.• Create benchmarkings to be aware of the competition of our clients.• Elaborate, design, program and publish the posts for each of the brands, according to their needs and objectives.• Have direct communication with the client to carry out the requested projects.• Prepare specialized material to be published in Google Ads, with the respective measures in accordance with the brief sent.• Reply to inbox messages and comments (Coummunity Manager)• Make executive presentations to pitch the proposal to the client.• Social media reports (LOS System)Management of national and multinational accounts in areas: pharmaceutical, industrial, commercial, among others, such as Centrum Central America, Chapstick Central America and Kilosophy.

Costa Rica

Bachillerato, Advertising

Licenciatura, Comunicación Y Mercadeo

Bachillerato De Secundaria