I'm a music-obsessed baby boomer - who's kept up with new music - yet watched most of my peers lose track of music as life got busy. Since the advent of digital music (e.g. iTunes Music Store 2003) many in my generation have lost track not only of new artists, but also of how to buy, organize and listen to music at home and on their mobile devices. I decided to start a grass-roots effort to help busy adults get back into the music scene (where they used to belong) by creating a boutique music website specifically for this niche audience. I launched Valslist.com in August 2007. Since then, my story and music website have been featured in Oprah's O magazine, on New York public radio WNYC Soundcheck, and I was hired by NYT to write a weekly Music Match piece for their new Booming blog. I believe that the boomer audience is a lucrative one, who grew up on great music, they have the time to go to live music, and the money to spend on tickets, downloads and merchandise. They need help finding the good artists. Valslist.com is a filter, like a music concierge, delivering only the best (new artists that sound like our old artists) to this music hungry audience.