Valerie Hart Email & Phone Number

Boston, Ma

• Office Management: Responsible for ordering office supplies and scheduling cleaning services. Manage relationship with the building’s property management office. Coordinate with technology consultant on any tech-support needs. Complete and submit any registrations for the organization. File insurance documents annually.• Scheduling: Schedule all meetings and events for the organization. Manage the calendars of the CEO and COO. Coordinate any travel logistics needed for employees.• Human Resources: Manage all on-boarding of new employees. Process any salary changes and bonuses. Draft policy changes, as need be. Run bi-weekly payroll. Coordinate any benefits needed.• Accounting: Input all bills, expenses, and credit card receipts into the QuickBooks system. Work with accounting firm to process financial reports and budgets. Provide any necessary documents to the audit firm for the annual audit. Pay monthly bills and credit card statement. Send and process annual dues invoices to member companies.• Communications: Manage communication with Directors’ assistants. Draft emails and memos from CEO/COO to Directors. Assist with drafting/editing of any public communications and releases.• Board Meetings: Schedule all board meetings. Prepare the board room prior to the meeting day. Create board packets for meetings. Draft any votes and financial statements needed for board meetings.• Lobbying: Prepare registrations and lobbying reports for the organization and registered clients. Pull accounting reports for preparation of bi-annual lobbying reports.• Research: Conduct research on topics pertaining to MACP’s core initiatives.

Greater Boston Area

With almost 10 years of field marketing and brand marketing experience, I was viewed as a leader on this team. I have a hard-working drive to execute events at a high standard and a great eye for making displays look professional. • Acted as a team lead for many large-scale events. Served as a trainer to many new hires over 5 and a half years. I was the go-to person for figuring out how best to pack vehicles, set up displays, and facilitate a quick event set-up.• Helped launch over 10 new product lines with the company through events, influencer seedings, retail demonstrations (demos), social media participation, and on-street activation (guerrilla marketing).• Educated consumers on the products’ nutritional information and company mission of doing the kind thing for your body, your taste buds, and the world.• Distributed product with high energy and a smile on my face. Developed relationships with Event Coordinators and Market Influencers.• Increased brand visibility at all times by wearing KIND gear around Boston, promoting the product and lifestyle at my local gym, and educating my friends, family, and followers.• Completed detailed reports following events and product demos with consumer insights, key learnings, feedback, and distribution numbers in a timely manner.• Utilized an in-house application to conduct store audits. Collaborated with store managers to resolve product issues (close voids, misplacements, product shortage) and place displays in high traffic hot zones of the stores.• Participated in the strategic coordination and execution of sampling initiatives in New England. I always had my eyes and ears open to suggest strategic partnerships and introduce managers to new lifestyle and fitness events.• Coordinated and executed in-store retail demos with store managers and demo coordinators throughout the region (2014-2016).• Facilitated random acts of kindness throughout New England and beyond.

Greater Boston Area

• Coordinated and executed in-store retail demos with store managers and demo coordinators throughout the region, including grocery stores, drug stores, convenience stores, and Sephora.• Encouraged consumers to sample multiple flavors of the product to create brand awareness.• Helped launch multiple new flavors and product lines (Vita Coco for Kids, Vita Coco Café).• Executed events to a high standard both with team members and individually.• Educated consumer about the nutritional benefits of coconut water, how Vita Coco coconut water is made, and the company mission.• Completed reports with event photos, consumer feedback, product sold (if applicable), sampling numbers, and environmental insights.• As a senior team member, I acted as a team lead for most activations.

Northeastern Universtiy

• Cultivated lists of on-campus events and opportunities to execute samplings.• Developed relationships with University leaders to secure partnerships.• Educated students about the nutritional benefits of coconut water.• Completed monthly reports for management that included sampling numbers, relationships, photos of executed events and samplings, and consumer feedback.• Collaborated with my counterparts at other Boston universities to execute large scale events on multiple campuses.• Created on-boarding materials and campus plans for future Student Brand Managers for Vita Coco.

Boston, Ma

This was a summer/fall position.• Assembled teams of Brand Ambassadors to implement promotional and Back to College Target Events • Managed teams during the events to ensure proper on-brand training and execution throughout the event• Gained followers for NU’s BTC Facebook page by providing event information/perks and connecting with incoming students

• Completed a social media training at Social Media Magic University• Brainstormed ideas and produced videos about key technical aspects of Pyxis Mobile’s products• Wrote blog posts about areas of the mobile industry and Pyxis Mobile achievements and relevance to the industry and used the social media accounts to promote content

• Assisted with drafting and sending email marketing campaigns• Created bi-weekly newsletters about marketing programs and events across markets • Planned and executed field marketing events throughout North America and conducted follow-up evaluations • Managed social media accounts and customer databases

• Assisted in the creation of presentations/proposals while performing outreach to prospective clients• Tabulated and analyzed data to create results reports for ad-hoc custom client surveys • Prepared conference materials and helped with planning meetings and coordinating events

• Assisted in closing contracts by communicating with companies to acquire invoices • Updated weekly performance charts for each department/program ; summarized financial data into reports