Val Hassall ✨ Icf Email & Phone Number

Northampton, United Kingdom

We’re all shaped by our experiences and childhood. And we all carry ‘shoulds’ - identities and stories about ourselves that perhaps we didn’t consciously choose. For me, as someone who grew up in a cult environment, there were strict rules around who I - particularly as a woman - should be. When I set up my own business, my gremlins came out to play. Fear of what other people might think of me got to me and it sucked.Undoing those subconscious beliefs and building confidence in the core of my being was a journey that led me to a TEDx stage to share my story. No it’s not been easy - but the freedom I’ve found to be more of myself has been worth it. Now I use my learnings to guide others who know they are ready to step into their next-level of identity as a leader but don’t know how. Because when you’re a change-maker and you’re here to make an impact, you know change has to start with you. To find out more about how I do this through my StoryMasters Method, DM me STORY to set up a chat.

Leading personal profiling, messaging, and content strategy, for CEOs and executive teams, to align personal and corporate brand.

Lutterworth

Led brand strategy and creative campaigns to define brand positioning and messaging. Included full oversight and delivery of the process from discovery phase, facilitating workshops and research exercises through to overseeing the execution of deliverables.Also supported wider agency team with creative strategy and delivery. Sample projects: Placeshapers: We Work campaignLed to 67% increase in tweet impressions and 500% increase in website visits. Shortlisted under Best Marketing or Promotional Campaign in the 2016 Women in Housing awards.Orbit Group: 50th anniversary filmLed concept development with creative team and project managed shoot and production to bring the Group's new streamlined brand to life.

Lutterworth

Led the design and digital account management team responsible for more than 70 clients accounts worth c£550,000. Personally took on complex digital engagements projects to continue to enhance the agency's portfolio and product range and bring client's brands to life in a more meaningful way. Achievements and responsibilities:- Set up new team, implementing systems and processes and pioneering product development, achieving year-on-year growth of 30% in first year- Responsible for existing and new client income targets- Led and secured work from new business proposals, pitches and tenders- Responsible for delivery of all design and digital projects including apps, film, animation, websites, eshots, games, bespoke interactive tools, augmented reality promotional materials- Managing team and ongoing project scheduling- Recruitment of staff and freelancers- Part of management team - annual forecasting and monthly budget reviews as well as general company processes and policiesExample projects: - brand design and launches for new products - digital games and apps to create brand experiences at exhibitions or events- safety and compliance app for Lloyds Register - hit more than 1,000 downloads in first two months- interactive animations for staff training at Alstom - multi-lingual website for global corporate finance advisory house Clearwater International- films for promoting coach tour holidays across Europe for Leger Holidays.Clients: Allianz, Aberdeen Asset Management, Alstom, City & Guilds, Clearwater International, Interserve, Leger Holidays, Lloyds Register, Reckitt Benckiser, Orbit Group.

Coventry

As account director, I led a client-facing team to deliver the agency's creative digital and design products.This included responsibility for new business pitches and quotations, a wide range of commercial and not-for-profit accounts, management of a team including suppliers and freelancers as well as continued hands-on delivery for my own accounts.

During my time at TBS I worked on consolidating and repositioning the company brand in a more cohesive and consistent way, as well as designing and delivering ongoing marketing deliverables such as monthly promotions, company newsletter and helping roll out the brand for a new branch. Turned out, I missed the pace and variety of agency life and working in a dusty builders office, nice bunch though they were, wasn't really my thing...so I learnt and moved on.

Cutting my teeth in agency-land initially as an account executive, I was promoted to marketing manager, then account manager as I honed my skills in PR, design and digital management. Highest annual value of work delivered/won during this period was just over £250,000. My experience included developing campaign concepts, copywriting for deliverables such as newsletters and websites and managing public relations accounts.Most memorable moments included donning a wedding dress from a local Oxfam for a client (just to get the perfect pic for some local coverage), creating a Christmas tree out of tools for a repairs and maintenance company (it took over our Boardroom) and catapulting my colleagues into space by organising our company away day. When I'm in, I'm in.

As a brand ambassador and student marketeer, I was responsible for promoting and developing strategic brand relationships as part of a local team. This included complete ownership of building connections and experiences that enhanced brand meaning and exposure across a range of target audiences. I also supported the promotion and delivery of national brand events - such as the Red Bull Soap Box Race, engaging teams and promoting the brand within my sales area.

Ba (Hons), Design Management For The Creative Industries, (First Class)

Certified Brand Specialist, Marty Neumeier Branding Masterclass, Branding, Complete

Masterclass 1: Certified Brand Specialist is the first of a five-tier progressive certificate programme in brand mastery. Taught.

Str Certificate Granted, Seth Godin'S Akimbo Workshops

The Story Skills Workshop gives you tools, frameworks and the courage to tell your stories. It teaches you how to discover, own.

Career Development Award, Marketing, Highly Commended

Foundation Degree, Art And Design

Happiness Life Coach Certification, Coaching, Complete