Business to business sales in the convenience store channel

TracFone brand sales and training

*Real estate, facilities and inventory management for 88 corporate owned retail stores*Primary liaison between field and headquarters marketing and operations team for multiple initiatives. *Coordinated all field marketing efforts that support the retail channel including advertising and corporate events*Managed all new construction, relocations, expansions and closing projects, successfully opening 6 new corporate stores in the past 3 years and remodeling 5 corporate stores.*Responsible for partnering with handset vendors to coordinate in person training and advocate and sales incentive programs for multiple successful product launches*Received Award for excellent performance on improving operational results and involvement with a successful iPhone launch*Successfully assisted in the launch of all recent major handset devices including iPhone, Samsung Galaxy and HTC EVO.*Partnered with corporate marketing operations and communications team to set up a successful local events*Responsible for saving thousands of dollars in inventory by working with retail to return end of life products to return to the vendors so corporate could purchase new inventory to help increase revenue.*Partnered with the Area Performance Operations Manager to ensure stores are prepared for audit – both retail and indirect*Recognized for dedicated efforts with the corporate audit of the indirect team

*Worked closely with the Regional Marketing Manager in the identification, development and implementation of sales and marketing programs to drive traffic and increase sales in the indirect and retail consumer channels.*Assisted sales directors and managers to communicate promotions, plan events, and coordinate non-core training for 80 + retail stores and 50 indirect account executives.*Developed co-operative advertising programs working with our indirect dealers.*Responsible for assisting in the growth of the local market co-op utilization rate, achieving well over the 85% national goal in 2006.*Worked closely with the Programs and Events Manager on local advertising campaigns including print, direct mail, radio, and out of home*Coordinated implementation of corporate initiated programs (marketing programs, handset introductions, product enhancements and other services) that impact the consumer channel.*Executed local market sales incentive programs that directly impact the sales channel to achieve quota through support, training, contests, team builders, and marketing initiatives.*Managed the creation of local marketing materials from the design process through completion of the printing stages.*Develop programs to improve key performance indicators in all business initiatives, specifically accessories, revenue and wireline. *Managed business relationships related to the consumer sales channel on a local level, and serve as a liaison between the varying business groups, the consumer sales team and the national business sales teams.*Responsible for assisting in the growth of business sales from 4% to upwards of 12% in 2004