Vinicius V. Email & Phone Number

São Paulo, Sp, Br

Sao Paulo, Brazil

The Lado a Lado group has participations in several pillars of the entertainment market:.Gastronomy: Vilarejo Jardins, in Sao Paulo..Events and Live Marketing: Agência Lado..National Product: Ginga Brasil Project, in 09 capitals of the country..Events space: Parque Rivera, with over 27,000m2, in SP..Hotels: Rota dos Ventos and Terra Patris, in Barra Grande do Piauí, the most popular destination on the Piauí State's Coast.Leadership in the group's projects and commercial management in the relationship with industries and partners in all pillars.

Sao Paulo, Brazil

National responsible for the 'Ginga Brasil' Project.'Ginga' had its start in SP as a seasonal event in 2018 and 2019 to be the concentration of Brazilian fans in the major competitions of the Brazilian men's national soccer team - World Cup 18 and Copa America 19.In the 2022 World Cup Ginga became 'Ginga Brasil', was in 09 capitals simultaneously, and was the largest private project in the country at the time, giving a new meaning of 'World Cup' to Brazilian fans.In 50 openings, Ginga Brasil received more than 200,000 people in its arenas throughout the country, 13 sponsoring brands, more than 3,000 direct collaborators and became a huge success case.

Sao Paulo, Brazil

General responsible for the operation of the business - Report to the VP of the investor group.Management of the Commercial, Operations, Marketing and Intelligence teams.Abastex is the newest B2B marketplace in Brazil. It was born from an initiative by one of the largest consumer goods distribution groups in the country and covers the entire national territory.

Sao Paulo, Brazil

National management of trade marketing projects in the Key Account channel (GPA, Carrefour and Walmart);Development, coordination and supervision of price, calendar and execution activations (Black Friday, Carnival, São João, etc).Coordination in the development and presentation of JBP (Joint Business Plan) commercial agendas with partners.Direct and constant interface with the commercial leadership of customers and Diageo;Responsible for the development of channel performance analysis (sell-in, sell-out and execution)Construction, presentation of reports and direct interface with Diageo's executive board;Leadership and management of the channel's disruptive pilot projects.Management of 100% of the channel project budget.

São Paulo, São Paulo

National management of the Coco Bambu, Oakberry and Halipar Groups;Team management;Direct commercial relationship with founders and companie leaders;Coordination of the promotional calendar – sell-out actions;Analysis of performance indicators – intelligence;Identification of opportunities and implementation of improvements and actions for the development and growth of partners - billing, number of orders, national coverage;Prospecting & negotiating contracts with new partners - Oakberry, Bacio di Latte, Fredo, etc.Contract budget management and control.

São Paulo, São Paulo

Regional Coordination of Grupo Pão de Açúcar – SP and PR;Implementation and monitoring of price actions and experience with shoppers;Sell-out analysis for supply projection (sell-in);Inventory monitoring (DOH) to ensure national distribution in the holding's stores;Conduct annual contract performance (JBP), ensuring compliance with counterparts;Control of the execution process in store - minimum assortment, presence of extra point, etc;Development of result projections and reports to the board;Control of the contract with the client – ​​funds, counterparts, actions.

São Paulo, São Paulo

National management of events channel projects.Responsible for the kick-off, coordination and monitoring of the major projects of the events channel - Rock in Rio, Lollapalooza, Carnival, New Year's Eve NE and São João NE;Development of business plans and contracts;Sell-in follow-up, guaranteeing supply to distributors;Sell-out analyses: checking volume and sponsorship contribution;Development of presentations and reports for reports to the board and national sales convention;Analysis, diagnosis and action plan for identified volume gaps;Creation and coordination of experiences and brand activations;Studies on the effectiveness of brand activations;Definition of brand actions following the company's global positioning;Ensuring compliance with the visibility considerations in sponsorship contracts;Budget Control.

São Paulo

Leadership of the sales team;Maximization of sales tools focused on results performance - sales volume, market share, price and mark-upControl of the sales process and market executionResponsible for team training - sales techniques, market execution and sales process trainingAnalysis, market planning and goal setting of the sales teamApplication of management tools and problem solving - Gapa analysis, PDCA, RACI, process mapping and SWOTDefinition of actions and daily monitoring of resultsProspecting and introducing Trade Marketing programs in the market.

Escritório São Paulo

Responsible for the coordination and approval of advertisingsDevelopment of script and monitoring the production of advertising videos;Planning, negotiation and purchase of media;Development of merchandising materials - national distribution;Management of relationship programs for stakeholders;Planning, creation of the campaign and coordination in the event of the "Structural Engineering Talent Award" - Record of entries in the 2015edition;Money management.