Vladimir Tolmachev Email & Phone Number

Belgrade, Serbia

Belgrade, Serbia

- Managing the full publishing pipeline, from signing to launch for multiple titlesacross all major gaming platforms and devices, including Meta Quest 2;- Creating and managing execution of marketing strategies for games' promotion, which included PR, influencer marketing, UA and platform holders support;- Helping to steer the vision of the game for several products in development to enlarge their success;- Working closely with the video team and community managers to ensure a steady flowof content for games in active operation phase;- Building long-term partner relationships with external development teams and agencies;- Ensuring data-driven approach for decision-making in publishing and development of the games I worked on.

Cis, Europe, North America

- Managed team of up to 82 employees, who work from all over the globe;- Created and driven community strategies for 15+ titles developed/published by the company including PUBG (CIS), Warface (all regions), LOST ARK (CIS), Conqueror's Blade (all regions), Crossfire (CIS), ArcheAge (CIS), Perfect World (CIS);- Tailored CM approach for every product's life-periods from launch till closure, localizing it for three different regions - CIS, Europe and North America, and adapting it for Steam, PC, PS4 and Xbox;- Implemented sophisticated sentiment tracking&analytics workflow built on modern sociology research methods and integrated products' business KPI's;- Created a revenue share partnership program, which attracted more than 200 community influencers and multiplied the amount of UGC our projects receive;- Reworked career development and motivational systems, ensuring dozens CM's growth to Project, Product and Brand manager roles;- Introduced internal training system, reducing average 'full onboarding' time from 10 to 4,5 months;- Organizing collaboration with Top CIS gaming bloggers and social media networks, e.g. special bundles for VK-pay users;- Implemented a transparent and meaningful set of KPI's for the department as a whole and each single community manager in particular;- Taken part in the organization of major Russian eSport events.

- Driven and coordinated community&content efforts during all stages of the project: first alpha tests, closed and open betas, full-scale global release on all regions, etc.;- Developed and implementing complex community&customer care strategies - some of the goals achieved within 3 years of work by concentrating team efforts: 1mln organic registrations by project release, +7% NPS increase, +11% profit increase from whales, reduced avg. ticket uptime from 35h to 3h while also increasing customer satisfaction with service provided; - Created and performed marketing campaigns in social media, including collaborations with YouTube and Twitch influencers;- Coordinated community efforts with teams working on other company games and projects;- Managed the team of 10+ professionals;- Created successful blogger/community influencer Academy from ground zero, which helped to create lots of brand advocates and 'loud' community members, who helped us in promotion of company products;- Created a modder community, which was successfully integrated into the development process and helped us to prototype tons of features;- Exercised data-driven community approach;- Helped to cut operational costs with community organized activities.

Ensuring cooperation between HQ and regional offices on World of Tanks project.Controlling development of WoT and Clan Wars in accordance with global vision.Working on Clans and Clan Wars meta game. Developing CW events, including Campaigns - long-time strategic Total War style scenarios for World of Tanks clans.

Na & Eu

Leading World of Tanks Community for NA & EU territories

Na & Eu

Communicating with playerbase, managing external moderation team, developing internal game tournaments, providing feedback to development team.

Telecommunications Engineering

Associate'S Degree, Keyboard Instruments, 9.2

Activities and Societies: College classic concert group