Valeriia Lytvynenko Email & Phone Number

Kyiv, UA

• Building 360 marketing campaigns for Ukrainian films - from strategy development to tactical execution (including media buy, activation, and creative assets)
• Producing creative materials that shape and enhance the overall marketing campaign while also ensuring they can be leveraged by cross-functional partners
• Communicating and collaborating with external studios, showrunners, producers, talent and talent representatives where needed.
• Overseeing photography/video needs for premieres, events and photo shoots
• Managing budgets

Kyiv, Kyiv City, Ukraine

• Responsible for the growth, reach and engagement of Glowberry social media pages
• Developing and implementing of the global social media strategy across Facebook, LinkedIn, Twitter, Instagram for the BRAVE BUNNIES brand
• Working closely with Marketing, Broadcasting, Licensing, and other departments to progress overall goals of the company
• Establishing short- and long- range objectives and developing of strategic and technical plans for implementing social media campaigns
• Communicating with regional partners’ offices on content sharing and its approwing
• Copy-writing and editing social media content (Ukrainian, English)

• Developed and implemented the digital media strategies for the FILM.UA Group theatrical slate to optimize spends and efficiency.
• Managed team of 5 representatives (2 copywriters, 3 social media managers). Provided direct supervision to team members
• Responsible for maintaining workflow, budget and planning standards in the social media space
• Oversaw design (i.e. profile pics, thumbnails, display and video ads)
• Developed a strategy and implemented a proactive process for capturing moviegoers’ online reviews
• Approved all published content (images, video and written) on a daily basis

Киев, Киев, Украина

• Developed content strategies for Brand Campaigns (Toyota Ukraine, Lexus Ukraine, BigBob)
• Worked with the internal promo and design teams to develop and create social assets to fulfill all social marketing roll-outs
• Developed and expanded community and blogger outreach efforts. Worked with local opinion leaders and influencers
• Deep day-to-day management and expertise in the client’s digital (social/influencer/paid) landscape.
• Defined social KPIs and provided monthly reporting on social media performance across channels
• Worked with colleagues to brainstorm and develop ideas for a social campaign aimed at small to medium sized business clients

Киев, Киев, Украина

• Managed social media marketing campaigns and day to day activities on official major tv-shows’ pages on social media platforms ( Facebook, Instagram, Twitter, Telegram, Viber)
• Managed promotions and social ad campaigns (Facebook, Instagram)
• Assigned, edited, and wrote content
• Kept up-to-date on social media best practices and trends
• Managed live-streams and responded to genuine user comments and grievances.