Valerie Malenfant Email & Phone Number

Killarney, County Kerry, Ireland

Plan, implement and measure marketing campaigns on and offline in line with set KPI across the Irish, UK and French markets. Delivering on budget and on time as well as reporting to stakeholders.Planification: define yearly target and strategy to achieve the results of two divisions at Tricel. Plan all marketing activities for the year and budget. Follow up on activity plan and budget with weekly, monthly and quarterly reporting.ONLINE MARKETING: manage and implement digital marketing campaigns working on leads generations sites (5 sites) and e-commerce (3 sites), including:- Search Engine Optimisation: keywords analysis, page audit, page optimisation and content writing.Websites redevelopment/creation: WordPress (+ WooCommerce) and Magento 2 websites- Search Engine Advertising: Google Ads and Bing. Campaigns set up, day to day monitoring & optimisation, budget allocation/management.- Email marketing and social mediaOFFLINE marketing: plan and manage attendance to tradeshows, printed marketing materials, videos, POS and support to sales teams including:- Brief to designers. Create briefs to communicate the business needs to designers, allowing for highly targeted outputs. Reviews and feedback on design to ensure requirements are met.Interaction with sales and technical staff to ensure all marketing material is technically accurate, as well as optimised to drive conversion.- Selection and working with suppliers (best quality/cost ratio, technical requirements, lead times and deadlines).- Implementation and monitor and track results to evaluate ROI.TEAM MANAGEMENT: recruiting and management of two employees (digital marketing executives).RESEARCH & MARKET TRENDS: monitor competitors and industry related news/activities and report of the same. Define customer profiles and establish personas to orient marketing campaigns.BUDGET: monitoring marketing budgets to ensure spends are within budget/forecast.

Shannon

Events: organisation & management of International Partner Event and presence at relevant Europeans tradeshows.Budget management: installation, development, maintenance and keeping the international marketing budget tracker up to date.POS: management of a range of suppliers to cost-effectively present the brands in-store whilst communicating key messages.Retail Marketing: working with the sales team on co-marketing opportunities: catalogues & in-store presence.PR agencies: manage local public relations agency on a day to day basis to ensure alignment with countries business plan, key categories and build brand awareness.

Poole, Dorset

• Events: organisation and management of tradeshows in Germany (ISPO and OutDoor), European Sales Meetings and Consumer Events.• PR Agencies: management of PR agencies (The Netherlands, Belgium and France) on a day to day basis to develop brand awareness and drive traffic to the website. • Retail marketing: regional responsibility: the Netherlands and Belgium. Working alongside the sales and buying teams to maximise opportunities. Agreeing on marketing co-op activities (in-store, online and print) with the retailers marketing department. Implementation and review of the activities. • POS: managing projects to increase and secure brand presence through Shop in Shops and co-ops activities. Ideas development, briefing to internal creative department, sourcing suppliers, finalising designs and getting concept approved. Overseeing the production and installation process.• Budget: preparation of the seasonal marketing budget (taking into account fixed costs and forecasting potential expenditure). Budget presentation for final approval. Budget monitoring (checking invoices against the proposed budget, confirming proof of activities and liaising with finances department). • Media planning/buying: plan, negotiate and implementation of the campaigns.• Translations (French/English): ad hoc translations for the brand's website and reviewing translations for Press Releases including product descriptions, athletes profiles and product reviews.

Po Box 5722, Dorchester, Dorset, Dt1 3Yb

Team Extreme ® the UK's only professional team for BMX, Skateboarding, Inline skating and Scooter displays, performers and coaches.SALES:- Developing sale oportunities, follow-up calls & emails, quotes & tenders, etc..- Advice, creation & development of specific projects to satisfy clients’ requirements.BOOKKEEPING:- Day to day bookkeeping, VAT returns- Calculation of sell prices, checking & authorising expenses and managing the budget.LOGISTIC: - Link between clients/office/warehouse/performers.- Organisation and reservation of equipment, vehicles, hotels, ferry/planes.- Collecting feedback from both clients and performers in order to evaluate and improve services.MARKETING & PROMOTION:- Responsible for marketing, advertising and organisation of exhibitions.- Responsible for online promotion (website, Facebook & Twitter).

Dorchester, Dorset

Responsible for the marketing, advertising and organisation of exhibitions.Working with the sales department quoting, designing skateparks and follow-up calls.

Education record

Marketing Techniques

Education record