Valsaraj M.P Email & Phone Number

Have 35 years of experience in Professional Marketing ,mostly in Cement Industry. Had worked as a Marketing Professional both in middle level & Senior level with 4 years with Raasi Cements Ltd & 29 Years with The India Cements Ltd.Was Leading a team of 45 Marketing Personnel who are assigned specific territory-wise targets for Sales, Collections, Network development, etc . Responsible for achieving the various sales objectives, market development, brand promotion, price management, profitability, etc. Have been able to develop very strong & effective distribution network in Kerala, Karnataka & Goa markets.Major responsibilities include Monitoring, coordinating & Evaluating the performance of Sales Force, C&F Agents, Dealers, etc., and thereby pursuing the various objectives laid down by the top Management,Market Research & Analysis of various aspects like Consumer Behavior, Market potential, Logistics, Competition, etc.Won special appreciation from top management for adopting and implementing innovative strategies for improving the brand equity, channel management, brand / product positioning, price perceptions in the market, etc. Have been very effective & successful in Interaction, Negotiation, Laisoning, etc., with leading Institutional Clients in Builder / Infrastructure / RMC Segment, etc. Regular interaction with lead Customers like Dilip Buildcon, BMRCL, L&T, etc for Negotiation & finalization of Bulk Orders for supplies to major Infrastructural projects like National High ways, Techno Parks, Metro Rail Projects, Commercial Buildings, Residential Projects etcBesides, played a very prominent role in finalizing Long Term business from major clients like Prestige Estates, DP Jain & Co, BLKashyap & Sons ,Sobha Developers etc etcAttended several training programs, seminars, interactive sessions, etc., on various marketing & Technical subjects and obtained certificates for active participation for contributing innovative ideas, etc., from the faculties representing various reputed institutions like IIM, IIT, Great Lakes Institute of Management, etc. Conducted several Seminars / Training Programs, etc., for Dealers, Sales Force, etc., on various topics like Goal setting & achievement, Price Management, Effective Selling, Customer Value Management, Leadership Qualities, etc.Had worked in the capacity of Jt.General Manager (Marketing) with The India Cements Ltd, one of the leading companies in the cement industry , In charge of Karnataka and Goa States, based at Bangalore. Retired from the services on 31-07-2022.

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  Jt.General Manager ( Marketing )

  The India Cements Ltd

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  University Of Calicut

  Business Administration And Management, General