Роман Горбачев Email & Phone Number

Moscow, Ru

Moscow, Ru

Москва, Россия

Облачная платформа по управлению торговлей через каналы e-commerce. Развиваю:- API services- billing services- mobile app- integration apps with external systems (ERP systems, auth & pay-services)

Москва, Россия

Product manager продукта "Бизнес-покупки в рассрочку онлайн" (победитель banking tech awards 2021) Управление разработкой продукта:- сбор рыночной аналитики, формирование и проверка первичных продуктовых гипотез- написание и утверждение концепта и методологии- формирование ТЗ разработчикам, управление процессом разработки, контрол синхронных релизов систем- управление запуском продукта на рынке: первичные встречи с Партнёрами-мерчантами, управление созданием обучающих материалов, управление настройкой клиентской поддержки- формирование аналитики продаж, формирование гипотез по улучшению продукта

Москва, Россия

‒ Market research (LMS, BPM, ERP and ERM systems) ‒ Digital marketing management‒ Content management / Onboarding content creation‒ Product management and customer development

Москва, Россия

Biggetst eco-community center in Moscow with vegeterian cafe, shop and tea studio. - Marketing team management (5 people)- Brand management of the company brand portfolio: OM (the learning center), OMcafe (cafe), VegOM (bistro), OM-market (shop), OM-practice (yoga, tai chi and other practices), Chawan (tea studio)- Developing "OM" brand-platform- Trade marketing management- Digital marketing management: SEO, SMM, performance analytics- Creating and integration marketing business processes- Managing the development of new products and services- Search for partners for joint market development- Financial management of the team: budgeting, creation and implementation of motivation KPIs- Content management- Digital transformation project management

Москва, Россия

- Project management: Developing insource content hub base on 1C-platform.Online shop Mir Detstva (shop.mirdetstva.ru) redesign.- Online shop general management- Content management

Москва, Россия

Management and development of consumer brand " Mir Detstva": - Generate and realise the brand marketing strategy based on the brand mission. - Write and maintain marketing plans, budgets, and calendars - Determine the characteristics of the target audience using surveys, researches and other information resources (age and sex characteristics, level of income, value system, tone of communication). - Identify and describe the Customer Journey Map . - Set up and manage dashboards and KPIs to track the performance of marketing actions. - Perform presentations, workshops and trainings for clients and partners.Product management ( baby products, toys, cosmetics and household chemicals): - Write and maintain the product plan based on brand strategy (in collaboration with the product Manager). - Manage the product creation and improvement based on market trends and needs.Sales management: - Create and help Sales Departmen to follow up on sales forecast. - Pricing management. - Write and maintain the promo-plan based on sales forcast and key customers' promo plans (in cooperation with Trade-marketing manager). - Generate the individual product offers for key customers like Auchan, Detskiy Mir, X5 Retail Group.Content management (digital, photo, video, text): - Write and maintain the content creation plan (in collaboration with the Content Manager). - Write and maintain the commercial plan, BTL and ATL activities (in collaboration with the Commercial Manager). - Support the development of content and marketing materials ( including outsourcing contractors) Main anchievements:- increased market share by 5%- increased brand sales by 12%- increased the average sale price by 18%- decreased the product time development by 20%

Московская Область, Россия

Lead supplier of passenger care goods market (headrests, soft wipes, etc.)Marketing management:- A comprehensive analysis of the market. Development and implementation of a CRM system within the company.- Manage the design and development of POS-materials and souvenirs.- Management participation of industry exhibition (RosAviaExpo).- Management of projects on introduction of new product categories:packaging, assortment, pricing, modes of delivery.- Internet marketing management (SEO, Analytics)Sales management:- Negotiations and conclusion of contracts with key foreign partners.- Management of product portfolio (100+ items).- Analysis of management reporting and budget control.- Development and introduction of KPI system in the Sales Department.- Management the Tender Department.Main achievements:- increased market share by 15%- increased gross profit by 10%- increase the efficiency of sales by 16%- increase Top of mind by 25%- increase repeat orders by 30%

Московская Область, Россия

Supply of equipment and service items the iternational airlines (Aeroflot, S7, Gazpromavia) - Management product portfolio (100+ items):- Optimization of product portfolio for partners- Development and promotion of new products.- Sales management.- Search and attraction new customers.- Research and market analysis.- Creation of POS-materials and souvenirs.- Management of cooperation with foreign partners (Taiwan, PRC, Netherlands, Bulgaria).Main achievements:- Increased sales by 25%- Reduction of period of receivables turnover by 30%- Hold ROS on 12%.

Москва, Россия

The increase sales through:- Conducting and analyzing marketing research.- Implementation and support of marketing communications- Services, communications, search best deal for 100+ customers every day.- Development of POS-materials.- Conducting special promotions for new products and product groups (10+ every 6 months).- Reduction discont-goods through sales promotion (30+ every 3 months).Personnel management:- Managing team of 4 persons- Development of training for beginners. The effective employee in 3 hours.- Development FAQ for employees. Half-reduction of time service.- Functional management staff and providing services.Main achievements:-Gained international marketing experience and skills.-Have experience of optimizing and regulating business processes in international companies.- Gained experience in presentations and training.

Master Of Business Administration (Mba), Маркетинг, 4

МВА Маркетинг

Специалист, Жидкотопливные Ракетные Двигатели

Activities and Societies: Староста группы, зам главы факультета профкома студентов, декан факультета студенческого самоуправления.Инженер.